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Profile of registrant

Mars Incorporated

Identification number in the register: 99937329074-65
Registration date: 02/07/12 17:23:53

The information on this organisation was last modified on 25/06/14 11:52:05
The date of the last annual update was 25/06/14 11:52:05

Registrant : Organisation or self-employed individual

Name/company name: Mars Incorporated
Acronym: Mars
Legal status: Incorporated Family of Companies (privately owned)
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Ms  Anne-Marie Poliquin
Position: General Councel Mars Europe

Permanent person in charge of EU relations

Surname, Name: Mr  Fritz Schroeder-Senker
Position: Corporate Staff Officer Public Affairs Europe

Contact details:

Contact details of organisation's head office: 6885 Elm Street 
McLean 22101-3810
Telephone number: (+1) 7038214900
Fax number: (+) 
Other contact information: Public Affairs Europe
Mars Incorporated
Kleine Kloosterstraat 8
1932 Sint-Stevens-Woluwe

Goals / remit

Goals / remit of the organisation: Mars is a family owned company with more than 70,000 associates in 365 locations across 71 countries committed to delivering the best quality in chocolate products, teas and coffees, wholesome food, pet care, gum and confections. Mars' products include global iconic brands such as: PEDIGREE, WHISKAS, ROYAL CANIN, BANFIELD PET HOSPITAL, M&M'S, SNICKERS, MARS, EXTRA, ORBIT, UNCLE BEN'S. Mars'net sales in 2013 were more than $ 33 billion. The business purpose, first expressed by Forrest E. Mars, Sr. in the early 1930s, is to create mutual benefits for all stakeholders. Mars' work and engagement is based on five principles namely quality, responsibility, mutuality, efficiency and freedom.
The organisation's fields of interests are:
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 4
Complementary information:

Persons accredited for access to European Parliament premises

No accredited persons


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

The main EU initiatives that Mars follows and engages in is EU food law, environment (e.g. sustainable production and consumption), agriculture (e.g. CAP), development and trade

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Competition
  • Consumer Affairs
  • Customs
  • Development
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enterprise
  • Environment
  • Fisheries and Aquaculture
  • Food Safety
  • General and Institutional Affairs
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

AmCham EU
World Federation of Advertisers (WFA)


Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 200000  € - 250000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 291,800 €
Other (financial) information provided by the organisation:

The financial declaration does not take into account membership fees for trade associations and fees paid to agencies listed in the register, in order to avoid double counting of budgets.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.