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Profile of registrant

World Association of Market, Social and Opinion Research

Identification number in the register: 29952722795-07
Registration date: 15/12/09 16:52:26

The information on this organisation was last modified on 04/12/14 15:23:31
The date of the last annual update was 04/12/14 15:22:14

Registrant : Organisation or self-employed individual

Name/company name: World Association of Market, Social and Opinion Research
Acronym: ESOMAR
Legal status: Not for profit non governmental association
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Trade, business & professional associations

Person with legal responsibility

Surname, Name: Mr  Finn Raben
Position: Director General

Permanent person in charge of EU relations

Surname, Name: Mr  Kim Smouter
Position: Public Affairs Manager

Contact details:

Contact details of organisation's head office: 5 Hoogoorddreef 
Amsterdam 1101 BA
Telephone number: (+31 20) 6642141
Fax number: (+) 
Other contact information: Contact Government Affairs Manager: Kim Smouter:
Tel: +31 20 589 78 18
BE Mobile (Mondays to Wednesdays): +32 498 599 361
NL Mobile (on Thursdays and Fridays) : + 31 681 620 559
Fax: +31 20 589 7885 |

Goals / remit

Goals / remit of the organisation: ESOMAR is the essential organisation for encouraging, advancing and elevating market, social and opinion research worldwide.

Founded in 1948, ESOMAR gathers together nearly 5000 individual and corporate members worldwide, on both the provider and client side, as well as in public bodies and academic institutions. With members in 100 countries of whom 50% are located in Europe, ESOMAR promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making on a global level.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications.

ESOMAR’s mission is to promote the highest standards in market research for improving decision making in the public and private sectors.

The objectives of ESOMAR are internationally:
 to promote the development and use of marketing, social and opinion research, as an important basis for effective management decisions in both public and private sectors alike,
 to encourage the highest technical standards and levels of professional conduct among its Members and
 to establish a code or codes of ethical practice and professional standards.
ESOMAR actively advocates self-regulation and promotes the worldwide code of practice.

Members agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been jointly drafted by ESOMAR and the International Chamber of Commerce. The code has been adopted or endorsed by the major national professional bodies around the world.

Members of ESOMAR are subject to ESOMAR's disciplinary procedures. The Code has been revised to strengthen consumer protection and confidence and is applicable worldwide. It takes into account recent developments in technology and privacy issues in conducting market, opinion and social research.

ESOMAR’s Professional Standards Committee has also drafted the following guidelines which are updated on a regular basis and are available at

 Notes on how to apply the ICC/ESOMAR International Code on Market and Social Research
 Distinguishing market research from other data collection activities
 Passive data collection, observation and recording
 The mutual rights and responsibilities of researchers and clients
 ESOMAR/WAPOR guide to opinion polls
 Mystery shopping studies
 Conducting research using the Internet
 Customer satisfaction studies
 How to commission research
 Interviewing children and young people
Guideline on conducting research via mobile phone
Guideline on social media research

The ESOMAR website provides full details of membership and all ESOMAR members and their company contact details are listed in the ESOMAR Directory of Members at
The organisation's fields of interests are:
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 5
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Kim Smouter 09/12/14 04/12/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

To promote awareness of the value of market, social and opinion research for decision makers and to strengthen international self-regulation within the sector

To represent the market, social and opinion research sectors to legislators and government authorities in the EU

To monitor legislative proposals on a national and international level that might impact market, social and opinion research and to inform members and associations of them

To liaise with professional associations on a global basis regarding legislative restrictions that could impact market, social and opinion research

To ensure that market, social and opinion research are not confused with other sectors which include direct marketing and ‘commercial communications’

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Audiovisual and Media
  • Communication
  • Competition
  • Consumer Affairs
  • Development
  • Employment and Social Affairs
  • Enterprise
  • External Relations
  • General and Institutional Affairs
  • Home Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Research and Technology
  • Youth


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

ICC International Chamber of Commerce

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 100000  € - 150000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.