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    Profile of registrant

PepsiCo Europe

Identification number in the register: 010212710281-97
Registration date: 10/12/2012 14:40:57

The information on this entity was last modified on: 19/11/2014 12:30:43
The date of the last annual update was: 19/11/2014 12:30:43

This entry follows the format of the previous Register. It will be changed to the new format when the entity makes the next update.
Next update due latest on: 27/04/2015

    Registrant : Organisation or self-employed individual

PepsiCo Europe

PepsiCo

company

    Section of registration

II - In-house lobbyists and trade/professional associations

Companies & groups

    Contact details

Corporate Village - Bayreuth building, 3
3 Da Vincilaan
Zaventem B-1935
BELGIUM

(+32) 02 714 05 40

(+32) 02 714 05 41

    Person with legal responsibility

Mr  Enderson Guimaraes

CEO Europe

    Person in charge of EU relations

Mr  Thomas Gauthier-Lafaye

Director Public Policy & Government Affairs EU

    Goals / remit

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than US$66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than US$1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

  • European
  • global

    Activities

EU public policies and legislation in the fields of interest listed below

    Number of persons involved in the activities described in the box above

2.6

PepsiCo employs 5 people who are currently engaged in activities related to the EU institutions. 2 persons are fully dedicated (average time investment of 100%), whereas 3 other people from Public Affairs or Scientific & Regulatory Affairs teams are currently committed to an average of 20 % each.

The relevant work of these 5 people (2*100% + 3*20%) is equivalent to 2.6 person full-time.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Anke Müller 05/07/2014 02/07/2015

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Competition
  • Consumer Affairs
  • Customs
  • Development
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade
  • Transport

    Membership and affiliation

The following list comprises only those organizations that focus on EU policies and European institutions and are relevant for this register.

Trade associations
- AIM – European Brands Association
- AIJN – European Fruit Juice Association
- BIER - Beverage Industry Environmental Roundtable
- CEEREAL – European Breakfast Cereal Association
- CIUS: European association of sugar users
- EFDC – European Food & Drink Council
- EUROPEN
- ESA - European Snacks Association
- FoodDrinkEurope
- ICBA – International Council of Beverages Associations
- UNESDA – Union of European Beverages Association
- WFA – World Federation of Advertisers

Consultancies
- Landmark Europe

    Financial data

01/2013  -  12/2013

250,000  € - 300,000  €

0 €

0 €

Fees paid to Public Affaires agencies, trade associations etc are not included in this financial declaration.

All such organisations with whom PepsiCo works in Brussels are listed in the ‘Networking’ section of this declaration and have made their own declarations to this register where appropriate.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
We subscribe to the following Code of Conduct