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Profile of registrant

PepsiCo Europe

Identification number in the register: 010212710281-97
Registration date: 10/12/12 14:40:57

The information on this organisation was last modified on 19/11/14 12:30:43
The date of the last annual update was 19/11/14 12:30:43

Registrant : Organisation or self-employed individual

Name/company name: PepsiCo Europe
Acronym: PepsiCo
Legal status: company
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mr  Enderson Guimaraes
Position: CEO Europe

Permanent person in charge of EU relations

Surname, Name: Mr  Thomas Gauthier-Lafaye
Position: Director Public Policy & Government Affairs EU

Contact details:

Contact details of organisation's head office: 3 Corporate Village - Bayreuth building 3 Da Vincilaan
Zaventem B-1935
Telephone number: (+32) 02 714 05 40
Fax number: (+32) 02 714 05 41
Other contact information:

Goals / remit

Goals / remit of the organisation: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than US$66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than US$1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit
The organisation's fields of interests are:
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 2.6
Complementary information: PepsiCo employs 5 people who are currently engaged in activities related to the EU institutions. 2 persons are fully dedicated (average time investment of 100%), whereas 3 other people from Public Affairs or Scientific & Regulatory Affairs teams are currently committed to an average of 20 % each.

The relevant work of these 5 people (2*100% + 3*20%) is equivalent to 2.6 person full-time.

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Anke Müller 05/07/14 02/07/15
Thomas Gauthier-Lafaye 24/01/14 22/01/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

EU public policies and legislation in the fields of interest listed below

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Competition
  • Consumer Affairs
  • Customs
  • Development
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade
  • Transport


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

The following list comprises only those organizations that focus on EU policies and European institutions and are relevant for this register.

Trade associations
- AIM – European Brands Association
- AIJN – European Fruit Juice Association
- BIER - Beverage Industry Environmental Roundtable
- CEEREAL – European Breakfast Cereal Association
- CIUS: European association of sugar users
- EFDC – European Food & Drink Council
- ESA - European Snacks Association
- FoodDrinkEurope
- ICBA – International Council of Beverages Associations
- UNESDA – Union of European Beverages Association
- WFA – World Federation of Advertisers

- Landmark Europe

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 250000  € - 300000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Fees paid to Public Affaires agencies, trade associations etc are not included in this financial declaration.

All such organisations with whom PepsiCo works in Brussels are listed in the ‘Networking’ section of this declaration and have made their own declarations to this register where appropriate.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
We subscribe to the following Code of Conduct