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    Profile of registrant

PepsiCo Europe

Identification number in the register: 010212710281-97
Registration date: 10/12/2012 14:40:57

The information on this entity was last modified on: 24/04/2015 19:31:25
The date of the last annual update was: 24/04/2015 19:31:25
Next update due latest on: 24/04/2016

    Registrant : Organisation or self-employed individual

PepsiCo Europe



    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Corporate Village - Bayreuth building, 3
3 Da Vincilaan
Zaventem B-1935

(+32) 02 714 05 40

    Person with legal responsibility

Mr  Ramon Laguarta

CEO Europe

    Person in charge of EU relations

Mr  Thomas Gauthier-Lafaye

Director Public Policy & Government Affairs EU

    Goals / remit

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

  • European
  • global

    Specific activities covered by the Register

General Food and Food Safety Law
Implementation of Food Information to Consumers
Implementation of Common Agricultural Policy
Packaging and Packaging Waste Directive
Waste Framework Directive
Circular Economy
Childhood Obesity Action Plan
Nutrition and Health Claims
Implementation of Food Information to Consumers
Implementation of EU Sugar Market reform




EU Platform for Action on Diet, Physical Activity and Health (through WFA delegation)



EU public policies and legislation in the fields of interest listed below

    Number of persons involved in the activities described in the box above

100%: 2   25%: 3



PepsiCo employs 5 people who are currently engaged in activities related to the EU institutions. 2 persons are fully dedicated (average time investment of 100%), whereas 3 other people from Public Affairs or Scientific & Regulatory Affairs teams are currently committed to an average of 25 % each.

The relevant work of these 5 people (2*100% + 3*25%) is equivalent to 2.75 person full-time.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Thomas GAUTHIER-LAFAYE 27/02/2015 02/02/2016
Anke MÜLLER 18/07/2015 16/07/2016

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Competition
  • Consumer Affairs
  • Customs
  • Development
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade
  • Transport

    Membership and affiliation

The following list comprises only those organizations that focus on EU policies and European institutions and are relevant for this register.

Trade associations
- AIM – European Brands Association
- AIJN – European Fruit Juice Association
- BIER - Beverage Industry Environmental Roundtable
- CEEREAL – European Breakfast Cereal Association
- CIUS: European association of sugar users
- EFDC – European Food & Drink Council
- ESA - European Snacks Association
- FoodDrinkEurope
- ICBA – International Council of Beverages Associations
- UNESDA – Union of European Beverages Association
- WFA – World Federation of Advertisers

- Landmark Europe

Think Tanks
- Friends of Europe

    Financial data

01/2014  -  12/2014

300,000 € - 399,999 €

No funding received from the EU institutions during the last closed financial year.

The range of estimated costs indicated above includes fees paid to consultancies.

Membership fees (approx. 400.000 EUR) to the trade associations and organizations listed above are not included in the range of estimated costs and are mentioned for transparency purposes only. These organizations have made their own declarations to the register where appropriate.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
We subscribe to the following Code of Conduct