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    Profile of registrant

Kellogg Company

Identification number in the register: 89352824072-19
Registration date: 27/08/2010 12:57:57

The information on this entity was last modified on: 21/04/2015 16:05:35
The date of the last annual update was: 21/04/2015 16:05:35
Next update due latest on: 21/04/2016

    Registrant : Organisation or self-employed individual

Kellogg Company

Kellogg Europe Trading LTD

    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Kellogg Building Lakeshore Drive, Airside Business Park
Swords, County Dublin

(+353)1 8830600

    Person with legal responsibility

Mr  Chris Hood

President Kellogg Europe

    Person in charge of EU relations

Mr  Christopher Garza

Director Public and Regulatory Affairs

    Goals / remit

Kellogg Company is a leading producer of ready-to-eat cereals and convenience foods. Leading brands in Europe include Kellogg's Corn Flakes, Special K cereals. Convenience and snack products include Pringles, Pop Tart toaster pastries, Nutri-Grain morning bars as well as Frosties, Coco Pops and Smacks Cereal and Milk bars. 2014 global sales reached just over $14 billion. Kellogg’s employs around 33,000 people world-wide, currently manufactures products in 20 countries and markets in more than 160. Please consult our internet site for more information.

  • European
  • global

    Specific activities covered by the Register

General Food Law
Food Information to Consumers (implementation)
Country of Origin labelling
Nutrition and health claims
Food Safety (food improvement agents, contaminants)
Circular Economy Package
Waste Framework Directive
Packaging and Packaging Waste Directive
CAP implementation and market management
B2B voluntary framework on supply chain relations

Kellogg Europe Breakfast Club Roundtable debates & Newsletter on topical policy issues and company initiatives




EU Platform for Action on Diet, Physical Activity and Health (though FoodDrinkEurpoe delegation)



EU policies related to the fields of interest listed below, in particular food legislation, public health, agriculture, trade, environmental policy, sustainable consumption & production, advertising and marketing, external trade, corporate responsibility, internal market

    Number of persons involved in the activities described in the box above

100%: 3  



European Public Affairs Office of 3 full-time employees. In addition occasional ad hoc engagement of company regulatory experts on specific issues.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
James EDE 03/07/2015 30/06/2016

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enterprise
  • Environment
  • Food Safety
  • General and Institutional Affairs
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade

    Membership and affiliation

AIM (European Brands Association)
CEEREAL (European Breakfast Cereal Association)
CIUS (Committee of Industrial Users of Sugar)
EF&DC (European Food & Drink Council)
ESA (European Snacks Association)
WFA (World Federation of Advertisers)

    Financial data

01/2014  -  12/2014

200,000 € - 299,999 €

No funding received from the EU institutions during the last closed financial year.

We have chosen to declare the range to ensure that we capture all costs. The estimate does not take into account industry association membership and agency services.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.