Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.
II - In-house lobbyists and trade/business/professional associations
Trade and business associations
(+49) 030 24000 0
Mr Peter Neven
Ms Silvia Bauermeister
AUMA, the Association of the German Trade Fair Industry
represents the interests
of the trade fair industry on a national and international level in dealings with parliament, ministries, authorities and other organizations.
informs exhibitors and visitors
about dates, product ranges, exhibitor and visitor figures of German and foreign events by internet, printed media and individual information. As a complement to this, it publishes specialist brochures for the preparation and staging of trade fair participations.
supports the international marketing of the German organizers
A series of posters and advertisements, the "Messen made in Germany" folder and a video film, provide information worldwide about the specific qualities of German trade fairs and organizers. In addition, AUMA organizes and supports seminars and presentations for opinion-makers, especially in countries outside Europe.
conducts marketing pro trade fair
through the outdoor advertising campaign "Your success is only fair", through the AUMA_Trade Fair Benefits Check for the determination of costs and benefits of trade fair participations and through the CD-ROM "Messe fit" with tips for planning and conduct of trade fair participations. The basis for marketing pro trade fair are, among others, research projects on the position of the trade fair in the marketing mix.
is involved in training and further education
AUMA supports universities and technical colleges as well as other facilities which are concerned with training and further education for the trade fair industry. It has itself played a part in the development of the training and further training course of study "International Event Organiser" and was involved in the conception of the job description "Event Manager".
maintains the German Trade Fair Library
The library consists of a large collection of books, scientific papers, newspaper articles, trade fair catalogues and historic publications. It is open to students and graduates studying for their doctorate, as well as to anyone who is professionally involved with trade fairs, for their researches.
improves the transparency of the trade fair market
As a neutral clearing body, it is involved in balancing the various interests of exhibitors, visitors and organizers with respect to the location, date or product range of trade fairs. In addition, AUMA ensures clarity and truth in relation to event descriptions.
is responsible for the management of FKM
The FKM - Society for the Voluntary Control of Trade Fair and Exhibition Statistics - has developed uniform rules for the collection and publication of exhibitor and visitor figures and for the conducting of visitor analyses with the aim of ensuring the comparability of trade fair figures. Adherence to the regulations is controlled by a company of public accountants.
coordinates the German participations at foreign fairs
AUMA, in close cooperation with the Federal Ministry of Economics and Technology and also the Ministry of Food, Agriculture and Consumer Protection, prepares the official German trade fair programme abroad. Within the framework of this programme, the Federal Government provides export platforms where German companies can participate at foreign events, but also supports separate presentations by German industry abroad. The interests of business and politics in this sector are coordinated within the Working group for Foreign Trade Fair Participation at AUMA, in which representatives of export-oriented associations regularly meet the representatives of the Ministries.
AUMA's members are
* the central associations of German business (industry, trade, skilled trades etc.),
* trade associations of the exhibiting and visiting industries who are interested in trade fairs,
* the German trade fair and exhibition organizers as well as the companies organizing foreign trade fair participations,
Umsatzsteuer, Import von Produkten tierischen Ursprungs, Ursprungsregeln, Entsenderichtlinie, Lebensmittelinformationsverordnung
|No accredited persons|
UFI - The Global Association of the Exhibition Industry www.ufi.org
01/2014 - 12/2014
No funding received from the EU institutions during the last closed financial year.
By its registration the organisation has signed the Transparency Register Code of Conduct.