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Profile of registrant


Identification number in the register: 03845856565-52
Registration date: 05/09/11 12:40:33

The information on this organisation was last modified on 04/09/14 17:52:45
The date of the last annual update was 04/09/14 17:52:45

Registrant : Organisation or self-employed individual

Name/company name: Which?
Legal status: Charity and a company limited by guarantee
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mr  Peter Vicary-Smith
Position: Chief Executive

Permanent person in charge of EU relations

Surname, Name: Ms  Michelle Smyth
Position: Head of EU & International

Contact details:

Contact details of organisation's head office: 2 Marylebone Road 
London NW1 4DF
Telephone number: (+44) 02077707000
Fax number: (+44) 02077707600
Other contact information: Which? is the operational name of Consumers' Association, registered in England and Wales No. 580128, a registered charity No. 296072.

Goals / remit

Goals / remit of the organisation: Which? is an independent, not-for-profit consumer organisation. Which? has around one million subscribers and is the largest consumer organisation in the UK and in Europe. Independent of government and industry, Which? is funded through the sale of Which? consumer magazines, online services and books. Which? is a consumer champion working to make things better for consumers. Our campaigns make people's lives fairer, simpler and safer.

Which? exists to make individuals as powerful as the organisations they have to deal with in their daily lives. We campaign for all UK consumers to help them get a fairer deal. We currently focus on energy, personal finance, food and other consumer markets.
The organisation's fields of interests are:
  • national

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 2
Complementary information: On behalf of Which?, the persons listed below have spent, during the last 12 months 20 percent or more of their working time on EU lobbying activities for Which?

Michelle Smyth, Head of EU & International
Food, energy,consumer rights, personal finance, energy and trade

Emmanuelle Bomo, Senior EU Public Affairs Officer
Consumer rights, personal finance and trade

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Michelle Smyth 27/03/14 25/03/15
Emmanuelle Bomo 29/03/14 27/03/15
Annabella Coldrick 27/03/14 25/03/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

Which? has covered the following EU initiatives over the past year:

-Common European Sales Law
-Alternative and Online Dispute Resolution
- Official Controls in the Food chain
- Country of origin labelling of food
-Package Travel Directive
- Insurance Mediation Directive
- Telecoms
- Energy

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Energy
  • Enterprise
  • Environment
  • Fisheries and Aquaculture
  • Food Safety
  • Home Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Which? is a member of the European Consumers' Association (BEUC) and Consumers International (CI). Which? is also active in the Transatlantic Consumer Dialogue (TACD). We conduct some of our product testing through International Consumer Research & Testing (ICRT).

Financial data

Financial year: 06/2012 - 06/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 450000  € - 500000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

More details available at Companies House:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.