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    Profile of registrant

Mars Incorporated

Identification number in the register: 99937329074-65
Registration date: 02/07/2012 17:23:53

The information on this entity was last modified on: 25/06/2014 11:52:05
The date of the last annual update was: 25/06/2014 11:52:05

This entry follows the format of the previous Register. It will be changed to the new format when the entity makes the next update.
Next update due latest on: 27/04/2015

    Registrant : Organisation or self-employed individual

Mars Incorporated

Mars

Incorporated Family of Companies (privately owned)

    Section of registration

II - In-house lobbyists and trade/professional associations

Companies & groups

    Contact details

Elm Street, 6885
McLean 22101-3810
UNITED STATES

(+1) 7038214900

(+) 

Public Affairs Europe
Mars Incorporated
Kleine Kloosterstraat 8
1932 Sint-Stevens-Woluwe
Belgium

    Person with legal responsibility

Ms  Anne-Marie Poliquin

General Councel Mars Europe

    Person in charge of EU relations

Mr  Fritz Schroeder-Senker

Corporate Staff Officer Public Affairs Europe

    Goals / remit

Mars is a family owned company with more than 70,000 associates in 365 locations across 71 countries committed to delivering the best quality in chocolate products, teas and coffees, wholesome food, pet care, gum and confections. Mars' products include global iconic brands such as: PEDIGREE, WHISKAS, ROYAL CANIN, BANFIELD PET HOSPITAL, M&M'S, SNICKERS, MARS, EXTRA, ORBIT, UNCLE BEN'S. Mars'net sales in 2013 were more than $ 33 billion. The business purpose, first expressed by Forrest E. Mars, Sr. in the early 1930s, is to create mutual benefits for all stakeholders. Mars' work and engagement is based on five principles namely quality, responsibility, mutuality, efficiency and freedom.

global

    Activities

The main EU initiatives that Mars follows and engages in is EU food law, environment (e.g. sustainable production and consumption), agriculture (e.g. CAP), development and trade

    Number of persons involved in the activities described in the box above

4

    Persons accredited for access to European Parliament premises

No accredited persons

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Competition
  • Consumer Affairs
  • Customs
  • Development
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enterprise
  • Environment
  • Fisheries and Aquaculture
  • Food Safety
  • General and Institutional Affairs
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade

    Membership and affiliation

AIM
AmCham EU
CAOBISCO
CIUS
EF&DC
ETCR
EUPledge
EUROPEN
EVA
FEDIAF
FERM
FoodDrinkEurope
World Federation of Advertisers (WFA)
IACM
ICGA
ISA

CER
EPC

    Financial data

01/2013  -  12/2013

200,000  € - 250,000  €

0 €

291,800 €

The financial declaration does not take into account membership fees for trade associations and fees paid to agencies listed in the register, in order to avoid double counting of budgets.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.