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Identification number in the register: 91471238809-21
Registration date: 22/05/2012 12:32:26

The information on this entity was last modified on: 01/04/2015 10:10:42
The date of the last annual update was: 01/04/2015 10:10:42
Next update due latest on: 01/04/2016

    Registrant : Organisation or self-employed individual


Società per Azioni

    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Via Paleocapa, 3
Milan 20121

(+39) 02 2514 7423

rue des Chartreux 19
Bruxelles 1000

(+32) 02 735 55 53

    Person with legal responsibility

Gina Nieri

Member of the Board

    Person in charge of EU relations

Carolina Lorenzon

Director, International Affairs

    Goals / remit

Mediaset S.p.A. encompasses the leading commercial TV network in Italy (founded in 1978) within one of Europe’s most innovative multimedia production and distribution groups, with total employees amounting to 6,113 (4,735 in Italy and 1,378 in Spain) as of 31 December 2011.
The Group’s activities range from free commercial digital terrestrial TV and Pay TV (Mediaset Premium) to content production and new media services on the web. Since 2004, further to the launch of DTT in Italy, Mediaset has complemented its flagship FTA channels (Canale5, Italia1 and Rete4) with additional free services, among which: Boing, the first free DTT themed channel expressly designed for children, Cartoonito, an infants’ channel, Iris, a cultural themed channel, and TGCOM24, a 24-hours news programme with a dedicated TV channel that can also be viewed in streaming on computers, tablets and smartphones.
Ongoing developments towards multi-platform distribution are carried out as follows: Mediaset Premium, launched in 2005, offering a DTT pay-TV service with six bespoke packages including football, cinema, documentaries and TV-series; Premium Play, available since November 2011, a non–linear TV system featuring over 2000 content items available across different platforms (including Xbox and Ipad).
On 30 December 2011, El Towers - wholly owned by Mediaset through the subsidiary Elettronica Industriale S.p.A, (responsible for planning, construction and running network infrastructure, electronic communication services and all connected business activities) - and Digital Multimedia Technologies S.p.A. (DMT) signed the agreement for the merger of El Towers into DMT. In 2007, Mediaset acquired Medusa Film SpA, one of Italy’s main concerns in the production and distribution of Italian and foreign films, engaged in the entire post-production cycle, from cinema release to home videos and the marketing of television rights.
With the acquisition of Telecinco in 1990 and the creation of Mediaset España in April 2011, the Mediaset Group is one of the most successful commercial broadcasters in Spain. At the end of 2010, Telecinco completed the acquisition of 100% of the free-to-air television operations of Cuatro and of 22% of the pay TV operations of Digital Plus (controlled by Prisa TV Group with a 56% stake and partly owned by Telefonica with a 22% participation). As a result of these operations, Mediaset España aims at consolidating its leadership position in the commercial television market in Spain.

  • European
  • national
  • regional/local

    Specific activities covered by the Register

• Audiovisuel et médias
• Concurrence
• Consommateurs
• Culture
• Éducation
• Emploi et affaires sociales
• Entreprises
• Fiscalité
• Jeunesse
• Justice et droits fondamentaux
• Marché intérieur
• Recherche et technologie
• Relations extérieures
• Sécurité alimentaire
• Société de l'information
• Sport







Green Paper on the online distribution of audiovisual works, Radio Spectrum Policy Programme, Communication on Net Neutrality, Communication on E-Commerce and online services, Data Protection Regulation proposal, Media Programme/Creative Europe, Digital Agenda, Enforcement Directive.

    Number of persons involved in the activities described in the box above

25%: 5



    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Carolina Lorenzon 17/07/2014 15/07/2015
Giovanna Lazzarini 17/07/2014 15/07/2015
Lodovico Benvenuti 16/07/2014 14/07/2015

    Fields of interest

  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Culture
  • Education
  • Employment and Social Affairs
  • Enterprise
  • External Relations
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Research and Technology
  • Sport
  • Taxation
  • Youth

    Membership and affiliation

Association of Commercial Television in Europe – ACT
Association of Television and Radio sales houses – EGTA
Broadcast Networks Europe – BNE
Creative and Media Business Alliance (CMBA)

    Financial data

01/2013  -  12/2013

< 9,999  

No funding received from the EU institutions during the last closed financial year.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.