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Profile of registrant


Identification number in the register: 91471238809-21
Registration date: 22/05/12 12:32:26

The information on this organisation was last modified on 28/04/14 15:53:31
The date of the last annual update was 28/04/14 15:53:31

Registrant : Organisation or self-employed individual

Name/company name: MEDIASET S.p.A.
Legal status: Società per Azioni
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Gina Nieri
Position: Member of the Board

Permanent person in charge of EU relations

Surname, Name: Carolina Lorenzon
Position: Director, International Affairs

Contact details:

Contact details of organisation's head office: 3 Via Paleocapa 
Milan 20121
Telephone number: (+39) 02 2514 7423
Fax number: (+39) 02 2514 7590
Other contact information: EU Liaison Office in Brussels
Rue des Chartreux, 19 – 1000 Brussels
Tel. +32.2.735 55 53 Fax +32.2.735 4019

Goals / remit

Goals / remit of the organisation: Mediaset S.p.A. encompasses the leading commercial TV network in Italy (founded in 1978) within one of Europe’s most innovative multimedia production and distribution groups, with total employees amounting to 6,113 (4,735 in Italy and 1,378 in Spain) as of 31 December 2011.
The Group’s activities range from free commercial digital terrestrial TV and Pay TV (Mediaset Premium) to content production and new media services on the web. Since 2004, further to the launch of DTT in Italy, Mediaset has complemented its flagship FTA channels (Canale5, Italia1 and Rete4) with additional free services, among which: Boing, the first free DTT themed channel expressly designed for children, Cartoonito, an infants’ channel, Iris, a cultural themed channel, and TGCOM24, a 24-hours news programme with a dedicated TV channel that can also be viewed in streaming on computers, tablets and smartphones.
Ongoing developments towards multi-platform distribution are carried out as follows: Mediaset Premium, launched in 2005, offering a DTT pay-TV service with six bespoke packages including football, cinema, documentaries and TV-series; Premium Play, available since November 2011, a non–linear TV system featuring over 2000 content items available across different platforms (including Xbox and Ipad).
On 30 December 2011, El Towers - wholly owned by Mediaset through the subsidiary Elettronica Industriale S.p.A, (responsible for planning, construction and running network infrastructure, electronic communication services and all connected business activities) - and Digital Multimedia Technologies S.p.A. (DMT) signed the agreement for the merger of El Towers into DMT. In 2007, Mediaset acquired Medusa Film SpA, one of Italy’s main concerns in the production and distribution of Italian and foreign films, engaged in the entire post-production cycle, from cinema release to home videos and the marketing of television rights.
With the acquisition of Telecinco in 1990 and the creation of Mediaset España in April 2011, the Mediaset Group is one of the most successful commercial broadcasters in Spain. At the end of 2010, Telecinco completed the acquisition of 100% of the free-to-air television operations of Cuatro and of 22% of the pay TV operations of Digital Plus (controlled by Prisa TV Group with a 56% stake and partly owned by Telefonica with a 22% participation). As a result of these operations, Mediaset España aims at consolidating its leadership position in the commercial television market in Spain.
The organisation's fields of interests are:
  • sub-national

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 5
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Carolina Lorenzon 17/07/14 15/07/15
Giovanna Lazzarini 17/07/14 15/07/15
Lodovico Benvenuti 16/07/14 14/07/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

Green Paper on the online distribution of audiovisual works, Radio Spectrum Policy Programme, Communication on Net Neutrality, Communication on E-Commerce and online services, Data Protection Regulation proposal, Media Programme/Creative Europe, Digital Agenda, Enforcement Directive.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Culture
  • Education
  • Employment and Social Affairs
  • Enterprise
  • External Relations
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Research and Technology
  • Sport
  • Taxation
  • Youth


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Association of Commercial Television in Europe – ACT
Association of Television and Radio sales houses – EGTA
Broadcast Networks Europe – BNE
Creative and Media Business Alliance (CMBA)

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 300000  € - 350000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.