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    Profile of registrant

World Association of Market, Social and Opinion Research

Identification number in the register: 29952722795-07
Registration date: 15/12/2009 16:52:26

The information on this entity was last modified on: 01/04/2015 11:08:05
The date of the last annual update was: 01/04/2015 11:08:05
Next update due latest on: 01/04/2016

    Registrant : Organisation or self-employed individual

World Association of Market, Social and Opinion Research


Not for profit non governmental association

    Section of registration

II - In-house lobbyists and trade/business/professional associations

Trade and business associations

    Contact details

Hoogoorddreef, 5
Amsterdam 1101 BA

(+31 20)6642141

    Person with legal responsibility

Mr  Finn Raben

Director General

    Person in charge of EU relations

Mr  Kim Smouter

Government Affairs Manager

    Goals / remit

ESOMAR is the essential organisation for encouraging, advancing and elevating market, social and opinion research worldwide.

Founded in 1948, ESOMAR gathers together nearly 5000 individual and corporate members worldwide, on both the provider and client side, as well as in public bodies and academic institutions. With members in 100 countries of whom 50% are located in Europe, ESOMAR promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making on a global level.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications.

ESOMAR’s mission is to promote the highest standards in market research for improving decision making in the public and private sectors.

The objectives of ESOMAR are internationally:
- to promote the development and use of marketing, social and opinion research, as an important basis for effective management decisions in both public and private sectors alike,
- to encourage the highest technical standards and levels of professional conduct among its Members and
- to establish a code or codes of ethical practice and professional standards.

ESOMAR actively advocates self-regulation and promotes the worldwide code of practice.

Members agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been jointly drafted by ESOMAR and the International Chamber of Commerce. The code has been adopted or endorsed by the major national professional bodies around the world.

Members of ESOMAR are subject to ESOMAR's disciplinary procedures. The Code has been revised to strengthen consumer protection and confidence and is applicable worldwide. It takes into account recent developments in technology and privacy issues in conducting market, opinion and social research.

ESOMAR’s Professional Standards Committee has also drafted the following guidelines which are updated on a regular basis and are available at

- Notes on how to apply the ICC/ESOMAR International Code on Market and Social Research
- Distinguishing market research from other data collection activities
- Passive data collection, observation and recording
- The mutual rights and responsibilities of researchers and clients
- ESOMAR/WAPOR guide to opinion polls
- Mystery shopping studies
- Conducting research using the Internet
- Customer satisfaction studies
- How to commission research
- Interviewing children and young people
- Guideline on conducting research via mobile phone
- Guideline on social media research

The ESOMAR website provides full details of membership and all ESOMAR members and their company contact details are listed in the ESOMAR Directory of Members at


    Specific activities covered by the Register

Data Protection Regulation
ePrivacy Directive
Community of Practice on Better Co- and Self- Regulation
Digital Agenda
Research and Innovation Agenda







To promote awareness of the value of market, social and opinion research for decision makers and to strengthen international self-regulation within the sector

To represent the market, social and opinion research sectors to legislators and government authorities in the EU

To monitor legislative proposals on a national and international level that might impact market, social and opinion research and to inform members and associations of them

To liaise with professional associations on a global basis regarding legislative restrictions that could impact market, social and opinion research

To ensure that market, social and opinion research are not confused with other sectors which include direct marketing and ‘commercial communications’

    Number of persons involved in the activities described in the box above

100%: 1   50%: 1   25%: 2



Service is led by a Government Affairs Manager, supported by a Public Affairs Director, and two assistants.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Jan Willem KNIBBE 12/01/2016 11/01/2017
Johanna RUWEN 12/01/2016 11/01/2017
Kim SMOUTER 15/12/2015 04/12/2016

    Fields of interest

  • Audiovisual and Media
  • Communication
  • Competition
  • Consumer Affairs
  • Development
  • Employment and Social Affairs
  • Enterprise
  • External Relations
  • General and Institutional Affairs
  • Home Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Research and Technology
  • Youth

    Membership and affiliation

ICC International Chamber of Commerce

    Financial data

01/2014  -  12/2014

< 9,999 €

No funding received from the EU institutions during the last closed financial year.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
ICC/ESOMAR Code on Market and Social Research