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    Profile of registrant

Swedish Match

Identification number in the register: 56705163713-93
Registration date: 08/06/2010 14:56:15

The information on this entity was last modified on: 16/05/2014 10:41:36
The date of the last annual update was: 16/05/2014 10:41:36

This entry follows the format of the previous Register. It will be changed to the new format when the entity makes the next update.
Next update due latest on: 27/04/2015

    Registrant : Organisation or self-employed individual

Swedish Match


    Section of registration

II - In-house lobbyists and trade/professional associations

Companies & groups

    Contact details

Maria Skolgata North Europe, 83
Stockholm Se 118 85

(+46) 8 6580200


Swedish Match EU Representation office
Rue de trone 108
1050 Brussels

    Person with legal responsibility

Mr  Fredrik  Peyron

SVP Legal Affairs, Secretary and General Counsel

    Person in charge of EU relations

Cecilia  Kindstrand-Isaksson


    Goals / remit

Swedish Match’s mission is to responsibly develop, manufacture, market, and sell quality products with market leading brands in the product areas Snus and snuff, Other tobacco products, and Lights.

1. Snus and snuff - Swedish Match has a market leading position in the Scandinavian snus market. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company. The Company also has a 50/50 joint venture with Philip Morris International to explore and develop new markets for snus outside of Scandinavia and the US. Production units are located in Sweden (snus) and the US (moist snuff).

2. Other tobacco products - Swedish Match is a major player in the US market for cigars, and the largest manufacturer in the US for chewing tobacco. Nearly all the products are sold exclusively on the US market. Production takes place in the US (cigars and chewing tobacco) and in the Dominican Republic (cigars).

3. Lights - Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in a large number of countries, most notably in parts of Europe and Asia. Production of matches takes place in Sweden and Brazil, and of lighters in the Philippines, the Netherlands, and Brazil.

  • European
  • global
  • national


The representation office follows policy development in areas such as broader public health issues, research, tobacco harm reduction, external trade and single market issues.

    Number of persons involved in the activities described in the box above


Swedish Match has two full-time employees in Brussels working with issues falling under the scope if the Transperency Register.

    Persons accredited for access to European Parliament premises

No accredited persons

    Fields of interest

  • Enlargement
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Trade

    Membership and affiliation

Swedish Match is a member of Estoc (European Smokeless Tobacco Council) and of CEPS.

    Financial data

01/2013  -  12/2013

200,000  € - 250,000  €

0 €

0 €

The estimation of cost is based on a calculation of the cost for the office in Brussels, and in addition the cost for other activites relating to our advocacy engagement in Brussels

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.