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Profile of registrant


Identification number in the register: 19747905832-33
Registration date: 12/05/11 13:51:37

The information on this organisation was last modified on 19/12/13 10:08:30
The date of the last annual update was 13/05/13 11:12:08

Registrant : Organisation or self-employed individual

Name/company name: MSLGROUP
Legal status: Belgian registered branch
Website address:


Section: I - Professional consultancies/law firms/self-employed consultants
and more precisely: Professional consultancies

Person with legal responsibility

Surname, Name: Mr  Leonardo Sforza
Position: Managing Director

Permanent person in charge of EU relations

Surname, Name: Mr  Leonardo Sforza
Position: Managing Director

Contact details:

Contact details of organisation's head office: 23 Square de Meeûs 
P.O. box: 0
Brussels 1000
Telephone number: (+32) 2 737 92 00
Fax number: (+32) 2 737 92 01
Other contact information:

Goals / remit

Goals / remit of the organisation: MSLGROUP is Publicis Groupe's flagship network, specialists in communications, PR, and events, globally.

MSLGROUP has been successful with its offers for EU-related strategic counsel since the opening of the Brussels office in 2006.

MSLGROUP in Brussels counsels management groups from a number of industries on how communication can contribute to reaching business goals. We focus on building and preserving an organisation's reputation by suggesting solutions and helping to implement changes.

Our worldwide network allows us to work with international projects.
Level of interests represented:
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 8
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Leonardo Sforza 31/05/13 29/05/14
Samuel Danofsky 10/01/14 08/01/15
Jacopo Grassi 10/01/14 08/01/15
Klas Landelius 11/06/13 07/06/14
Romain Seignovert 31/05/13 29/05/14
Peter Strempel 15/11/13 13/11/14


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

- Policy audit and intelligence on the development of EU regulatory and policy environment;
- Advocacy and lobbying vis-à-vis EU policy-makers in the wide range of institutions ;
- Event management; and
- Stakeholders’ mapping and outreach campaigns.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Energy
  • Enterprise
  • Environment
  • Fisheries and Aquaculture
  • Internal Market
  • Research and Technology
  • Taxation
  • Transport


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Centre for European Policy Studies (CEPS)

Financial data

Financial year: 01/2012 - 12/2012
Share of turnover related to representing interests to EU institutions on behalf of clients:
700,000 €

Clients with turnover below 50000 €.
  • Amdipharm
  • Transportgruppen
  • Lantmännen
  • Bonnier

Clients generating a turnover of 50000 € - 100000 €.
  • Posten
  • Filmfolket

Clients generating a turnover of 150000 € - 200000 €.
  • Pokerstars
  • Industrivärden

Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.