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Profile of registrant

Seldia - The European Direct Selling Association

Identification number in the register: 1710335466-15
Registration date: 03/10/08 15:05:16

The information on this organisation was last modified on 08/09/14 09:11:56
The date of the last annual update was 08/09/14 09:11:56

Registrant : Organisation or self-employed individual

Name/company name: Seldia - The European Direct Selling Association
Acronym: Seldia
Legal status: a.i.s.b.l. under Belgian law
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Trade, business & professional associations

Person with legal responsibility

Surname, Name: Mr  Maurits Bruggink
Position: Executive Director

Permanent person in charge of EU relations

Surname, Name: Mr  Daniel Gerber
Position: Senior Advisor EU Affairs

Contact details:

Contact details of organisation's head office: 14 Avenue de Tervuren 
Brussels 1040
Telephone number: (+32) 02 736 10 14
Fax number: (+) 
Other contact information: Fax number: +32-2-736.34.97

Goals / remit

Goals / remit of the organisation: Seldia shall represent and promote, at European level, the interests of national Direct Selling Associations and their members engaged in direct selling.

This mission will be achieved, in particular:

o Maintaining contacts with relevant EU officials and with other relevant business organisations and consumer interest groups in Brussels;

o Lobbying EU officials in defence of its members’ interests with regard to any European legislative development that presents, as indicated by its members, any threat to the efficient operation of their direct selling businesses;

o In consultation with its members, determining and advocating new EU legislation in the interests of the efficient operation of pan European direct selling businesses;

o Promoting the economic and consumer benefits of the direct selling channel;

o Promoting a proper understanding of the way in which direct selling businesses are organised;

o Setting high standards, through a European code, for acceptable practices in selling methods and the treatment of direct sellers;

o Disseminating to its members, legislative and other information of use in the efficient operation of its member associations.
The organisation's fields of interests are:
  • European

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 3
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Daniel Gerber Corredera 14/03/14 12/03/15
Maurits Engelbert BRUGGINK 13/09/14 11/09/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

See "goals / remit" above

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Consumer Affairs
  • Employment and Social Affairs
  • Enterprise
  • Food Safety
  • Home Affairs
  • Internal Market
  • Justice and Fundamental Rights


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Seldia is assocationed with:

World Federation of Direct Selling Associations (

EuroCommerce (

Financial data

Financial year: 09/2010 - 09/2011
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 45,000 €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Seldia is exclusively financed by the membership fees of its members. This is the only source of income.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.