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Profile of registrant


Identification number in the register: 19747905832-33
Registration date: 12/05/11 13:51:37

The information on this organisation was last modified on 05/05/14 15:09:30
The date of the last annual update was 05/05/14 15:09:30

Registrant : Organisation or self-employed individual

Name/company name: MSLGROUP Brussels
Legal status: Belgian registered branch
Website address:


Section: I - Professional consultancies/law firms/self-employed consultants
and more precisely: Professional consultancies

Person with legal responsibility

Surname, Name: Mr  Leonardo Sforza
Position: Managing Director

Permanent person in charge of EU relations

Surname, Name: Mr  Leonardo Sforza
Position: Managing Director

Contact details:

Contact details of organisation's head office: 23 Square de Meeûs 
P.O. box: 0
Brussels 1000
Telephone number: (+32) 2 737 92 00
Fax number: (+) 
Other contact information:

Goals / remit

Goals / remit of the organisation: MSLGROUP is Publicis Groupe's flagship strategic communications and engagement network, advisor in all aspects of communication strategy: from PR to financial communications from public affairs to reputation management and from crisis communications to event management.

With more than 3,700 people, its offices span 22 countries. Today MSLGROUP is the largest PR network in EMEA, Greater China and India.

The Brussels office of MSLGROUP focuses on EU policy and regulatory analysis, PR, stakeholders communication and outreach.
Level of interests represented:
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 8
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Leonardo Sforza 03/06/14 30/05/15
Samuel Danofsky 10/01/14 08/01/15
Jacopo Grassi 10/01/14 08/01/15
Romain Seignovert 03/06/14 30/05/15
Peter Strempel 15/11/13 13/11/14


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

- Analysis and impact assessment of EU Policy and regulatory developments;
- Communication and advocacy strategies;
- Stakeholders’ mapping, event management and outreach campaigns.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Communication
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Energy
  • Enterprise
  • Environment
  • Food Safety
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Transport


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Financial data

Financial year: 01/2013 - 12/2013
Share of turnover related to representing interests to EU institutions on behalf of clients:
< 50000  €

Clients generating a turnover of 50000 € - 100000 €.
  • Netopia
  • Betclic

Clients generating a turnover of 200000 € - 250000 €.
  • WGC

Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.