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    Profile of registrant

McD Europe Franchising LLC

Identification number in the register: 3830179837-87
Registration date: 19/12/2008 16:45:20

The information on this entity was last modified on: 03/04/2017 18:33:01
The date of the last annual update was: 03/04/2017 18:33:01
Next update due latest on: 03/04/2018

    Registrant : Organisation or self-employed individual

McD Europe Franchising LLC



    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Cordy House, 91 Curtain Road
London EC2A 3BS

(+44)20 3530 6708

Leonardo Da Vincilaan 19 McDonald's Stockholm building 5th floor
P.O. box: McDonald's
Diegem 1831


    Person with legal responsibility

Mr  Julian Hilton-Johnson

Vice President, Global Engagement and Policy

    Person in charge of EU relations

Mr  Serge Thines

EU Public Affairs Director

    Goals / remit

With more than 8,400 restaurants in 39 European countries, employing approx. Over 430,000 people and serving an average of 15 million customers a day, McDonald’s and its franchisees are dedicated to offering its customers a wide variety of high quality menu options at an affordable price which complement a balanced lifestyle.

We aim to assist as appropriate European decision-makers and opinion-formers in making informed decisions and contributing to knowledgeable debates by sharing in transparent manner relevant information and our business expertise in areas of public policies where we are able to input usefully.

  • European
  • global
  • national
  • regional/local

    Specific activities covered by the Register

- Implementation of various aspects of the Food Information to Consumers Regulation 1169/2011
- Nutrition-related initiatives, such as those discussed at the EU platform for action on diet, physical activity and health
- Data Privacy
- Audio-Visual Media Services
- Employment-related initiatives especially concerning the future of employment in Europe
- Circular Economy
- Animal Health and Welfare legislation including those related to the use of antibiotics in farming




- EU Platform for action on diet, physical activity and health (through Serving Europe and the World Federation of Advertisers)
- Advisory Group on Food Chain, animal and plant health (through Serving Europe)



    Number of persons involved in the activities described in the box above

75%: 1   25%: 1



The role of employees in public affairs also encompasses global issues, support to McDonald's markets in Europe and services to McDonald's business units.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Balázs PÁLYI 21/02/2017 20/02/2018

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Communication
  • Competition
  • Consumer Affairs
  • Culture
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Fisheries and Aquaculture
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Public Health
  • Sport
  • Taxation
  • Trade
  • Transport
  • Youth

    Membership and affiliation

-American Chamber of Commerce to the EU
-Serving Europe
-Brunswick (Consultancy fees are included in McDonald's Europe estimated cost to direct representation of interests to EU institutions)
-World Federation of Advertisers (WFA)
-EU Pledge
-Advertising Education Forum

    Financial data

01/2016  -  12/2016

300,000 € - 399,999 €

No funding received from the EU institutions during the last closed financial year.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
Society of European Affairs Professionals (SEAP)