Navigation path

Additional tools

  • Print version
  • Decrease text
  • Increase text
  • Choose high contrast version
  • Choose standard colour version




Profile of registrant

Burson-Marsteller

Identification number in the register: 9155503593-86
Registration date: 31/10/08 16:26:24

The information on this organisation was last modified on 05/09/14 09:28:35
The date of the last annual update was 14/10/13 15:03:22


Registrant : Organisation or self-employed individual

Name/company name: Burson-Marsteller
Acronym: B-M
Legal status: SPRL
Website address: http://burson-marsteller.be/

Sections

Section: I - Professional consultancies/law firms/self-employed consultants
and more precisely: Professional consultancies

Person with legal responsibility

Surname, Name: Ms  Karen Massin
Position: Chief Executive Officer, Brussels

Permanent person in charge of EU relations

Surname, Name: Ms  Karen Massin
Position: Chief Executive Officer, Brussels

Contact details:

Contact details of organisation's head office: 37 Square de Meeûs 
Brussels 1000
BELGIUM
Telephone number: (+32) 27436611
Fax number: (+32) 27336611
Other contact information: Karen Massin,
CEO,Brussels
Burson-Marsteller
37, Square de Meeûs
B-1000 Brussels
Belgium
Telephone +32 2 743 66 11
Fax +32 2 733 66 11
Email: bmbrussels@bm.com
Website: http://burson-marsteller.be/

Goals / remit

Goals / remit of the organisation: As part of one of the world’s leading public relations and public affairs companies, we benefit from the knowledge, experience and insights of colleagues from the world-wide Burson-Marsteller network, which spans 59 countries around the world. Our network of 30 European offices, with headquarters in Brussels, enables us to provide an integrated, full-service, pan-European offering to our clients.

Burson-Marsteller Brussels specialises in European Union and Europe-wide public affairs campaigns. Our expertise in corporate, media, digital and crisis communications services for international companies and organisations are part of our service offering. Behind the work we do helping a wide range of clients including trade associations, NGOs, companies and other organisations is a multicultural and stable team with significant experience advising clients on horizontal issues such as competition, employment, development and trade policy as well as across policy areas such as environment, food, healthcare, energy and transport.

Burson-Marsteller Brussels is a founding member of EPACA - the European Public Affairs Consultancies’ Association, where we helped shape the EPACA code of conduct, the aim of which is to promote the highest levels of professional conduct in the EU public affairs profession.

Our internal rules go further than the EPACA code and spell out in great detail the transparency measures that our consultants must observe. Burson-Marsteller supports the introduction of a mandatory register of all interest groups working with the EU institutions.
Level of interests represented:
  • sub-national
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 60
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
David O'LEARY 25/10/13 23/10/14
Cécile Louise NOURIGAT 25/10/13 23/10/14
David EARNSHAW 24/10/13 22/10/14
Anna TOBUR 25/10/13 23/10/14
Marta ZOLADZ 26/03/14 24/03/15
Elena Bertozzi 25/10/13 23/10/14
Agata Duczmal 12/06/14 10/06/15
Karen Massin 05/06/14 03/06/15
Sylwia Staszak 25/09/13 23/09/14
Julia Riss 01/08/14 30/07/15
Suzanne Schols 04/07/14 02/07/15
Dafni Vlastari 29/07/14 25/07/15
Claudia Louati 24/09/13 20/09/14
Liliana Sofia Salvado Marcha 23/10/13 21/10/14
Leila Brahimi 18/03/14 14/03/15
Marek Zaremba-Pike 13/03/14 11/03/15
Nicolas Bucci 10/04/14 08/04/15
Rosalind Lester 26/03/14 24/03/15
Sofia Tzortzi 12/06/14 10/06/15
Deborah Cwajgenbaum 22/01/14 20/01/15
Maximo Miccinilli 29/10/13 25/10/14
Vasiliki-Martha Kaza 03/06/14 28/05/15
Daphne Cafritz 29/07/14 25/07/15
Maria Sendin-Valle 11/03/14 07/03/15
Thomas Kanga-Tona 29/07/14 25/07/15
Ornella Cosomati 29/05/14 27/05/15

Activities

Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:


Burson-Marsteller Brussels works for a range of clients including trade associations, NGOs, companies and other organisations. We are a multicultural and stable team with significant experience advising clients on all EU policy areas, including inter alia, competition, employment, development environment, food, healthcare, energy and transport. For more information see: www.bmbrussels.eu

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Budget
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Development
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Fisheries and Aquaculture
  • Food Safety
  • Foreign and Security Policy and Defence
  • General and Institutional Affairs
  • Home Affairs
  • Humanitarian Aid
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Regional Policy
  • Research and Technology
  • Sport
  • Taxation
  • Trade
  • Trans-European Networks
  • Transport
  • Youth

Networking

Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.




AmCham EU, BritCham, EPACA, Friends of Europe, Association Belges des Conseils en Relations Publiques (ABCPR), Center for European Policy (CEPS), European Policy Centre, Spanish Chamber of Commerce.

Financial data

Financial year: 01/2012 - 12/2012
Share of turnover related to representing interests to EU institutions on behalf of clients:
8,965,000 €

Clients with turnover below 50000 €.
  • CHEMTURA CORPORATION www.chemtura.com/
  • ICL INDUSTRIAL PRODUCTS www.icl-ip.com/
  • EUROPEAN FIRE ACADEMY www.europeanfireacademy.com
  • TETRA PAK BELGIUM SA/NV www.tetrapak.com/
  • ALBEMARLE www.albemarle.com/
  • CHEMTURA www.chemtura.com
  • SAP AG www.sap.com
  • EURALARM www.euralarm.rg
  • SCA HYGIENE PRODUCTS www.sca.com
  • DANONE www.danone.com
  • AMGEN www.amgen.com
  • Sustainable Eel Group (SEG) www.sustainableeelgroup.com
  • ADECCO www.adecco.com
  • JOHNSON & JOHNSON www.jnj.com
  • Supporters Direct www.supporters-direct.org
  • Oxford PharmaGenesis™ Ltd www.pharmagenesis.com‎
  • REWE www.rewe.de/‎
  • Vaccines Europe www.vaccineseurope.eu/‎
  • Global Feedback Ltd www.feeding5k.org/‎
  • Marine Harvest www.marineharvest.com/
  • European Blind Union www.euroblind.org/
  • EU Mancozeb Task Force www.upleurope.com/.
  • European Golf Association https://www.ega-golf.ch
  • Novozymes www.novozymes.com/
  • BASF www.basf.com
  • MedTech www.medtecheurope.org/
  • EFPIA www.efpia.eu
  • Adidas www.adidas.com
  • Christie's www.christies.com
  • Society for Translational Oncology (STO) sto-online.org/
  • AFTON CHEMICAL www.aftonchemical.com/
  • Daikin industries ltd www.daikin.com


Clients generating a turnover of 50000 € - 100000 €.
  • JAPAN CHEMICAL INDUSTRY ASSOC. http://www.jcia-net.or.jp
  • GENZYME www.genzyme.com/
  • THE UNIVERSITY OF PITTSBURGH MEDICAL CENTER www.upmc.com/
  • GRÜNENTHAL www.grunenthal.com/
  • CAMFIL FARR www.camfilfarr.com
  • GLOBAL ALLIANCE ON PROBIOTICS www.gap-probiotics.org
  • RISK PRINCIPALS www.riskprincipals.com
  • NOVO NORDISK www.novonordisk.com
  • Council of Europe Development Bank www.coebank.org
  • PFIZER www.pfizer.com
  • TRINITY www.trinitymfg.com
  • Mazda www.mazda.com/
  • Fire Safety Platform www.firesafetyplatform.org


Clients generating a turnover of 100000 € - 150000 €.
  • EUROPEAN SMALL VOLUME CAR MANUFACTURERS ALLIANCE www.esca-online.eu/
  • ONCE www.once.es/
  • ASTRA ZENECA www.astrazeneca.com/
  • ALLIANCE FOR BEVERAGE CARTONS www.ace.be
  • EUROPEAN CHEMICAL INDUSTRY COUNCIL - CEFIC www.cefic.org
  • EUROPEAN PEAT AND GROWING MEDIA ASSOCIATION www.epagma.eu
  • 3M www.mmm.com
  • Westinghouse westinghouse.com
  • Biogen www.biogenidec.com/
  • FairSearch Europe http://www.fairsearcheurope.eu/
  • Samsung www.samsung.com
  • Merck KGaA http://www.merckgroup.com/en/index.html


Clients generating a turnover of 150000 € - 200000 €.
  • ESIG - CEFIC Petrochemical Programme www.esig.org
  • PVCMed www.pvcmed.org


Clients generating a turnover of 200000 € - 250000 €.
  • EUROPEAN PEAT AND GROWING MEDIA ASSOCIATION www.epagma.eu
  • EXXONMOBIL www.exxonmobil.com/


Clients generating a turnover of 250000 € - 300000 €.
  • INITIATIVE FOR A COMPETITIVE ONLINE MARKETPLACE www.i-comp.org
  • BAYER SCHERING PHARMA AG www.bayer.com/
  • LUNDBECK A/S www.lundbeck.com


Clients generating a turnover of 1000000 € - 1250000 €.
  • • BROMINE SCIENCE AND ENVIRONMENTAL FORUM www.bsef.com

Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 104,339 €
Grants: 0 €
Other (financial) information provided by the organisation:

Burson-Marsteller Brussels has tried to take a very responsible approach to its ETI registration. Outlined below are the details of the approach taken.

To determine our total turnover linked to lobbying the EU institutions we:

1.started with our total fee revenue from 2012
2.deducted all revenue generated by services completely unrelated to the EU institutions (e.g. Belgian public relations or an Olympic candidate city campaign) or which involved absolutely no contacts with any official or politician of an EU institution
3.deducted revenue generated by lobbying EU member state governments where it was distinctly identifiable as such (as we understand the Commission has said this is not covered by the register).
4. included work which, while not lobbying, is very closely connected with the EU institutions and which, in pursuit of transparency should be declared (such as, in 2011, our support to the Polish Presidency of the EU Council of Ministers).
5. We have also excluded from our list of clients those for whom we have worked exclusively on EU competition cases, as the Commission has suggested a specific exclusion for them.


The resulting figure became our total lobbying revenue for the purposes of the register. In total our approach has excluded from registration some € 2.135 million (ie. approximately 19 per cent of revenue).

Given the absence of detailed rules from the European Commission, we have had to make judgments in many cases about what was and was not EU lobbying – especially when we do both EU lobbying and other kinds of work for the same client. Generally, we have imposed a very wide interpretation of what should be considered lobbying. If we were helping a client to engage with the EU institutions on an issue, we have generally counted all our efforts as lobbying (preparation, intelligence gathering, strategic advice, implementing contacts, designing advocacy advertising, etc) even if some aspects of the work could be excluded from registration based on informal guidance provided by the European Commission and/or Parliament. Consequently, we believe we have reported more revenue from lobbying than a strict interpretation of such guidance might require.

From September 2013 B-M will introduce new clients into the register immediately once a contract is signed. We will continue to update the overall amount of turnover linked to representing interests to EU institutions each year, once accounts are finalised and submitted.




Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
EPACA