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Profile of registrant

Kellogg Company

Identification number in the register: 89352824072-19
Registration date: 27/08/10 12:57:57

The information on this organisation was last modified on 31/07/14 10:20:02
The date of the last annual update was 31/07/14 10:20:02

Registrant : Organisation or self-employed individual

Name/company name: Kellogg Company
Legal status: Kellogg Europe Trading LTD
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mr  Chris Hood
Position: President Kellogg Europe

Permanent person in charge of EU relations

Surname, Name: Mr  Christopher Garza
Position: Director Public and Regulatory Affairs

Contact details:

Contact details of organisation's head office: The Kellogg Building, Lakeshore Drive, Airside Business Park
Swords, County Dublin
Telephone number: (+353) 1 8830600
Fax number: (+) 
Other contact information: The Kellogg European Public Affairs Team is based at:
Belgicastraat 7/10
B-1930 Zaventem
Tel +32 (0)2 712 63 00

Goals / remit

Goals / remit of the organisation: Kellogg Company is a leading producer of ready-to-eat cereals and convenience foods. Leading brands in Europe include Kellogg's Corn Flakes, Special K cereals. Convenience and snack products include Pringles, Pop Tart toaster pastries, Nutri-Grain morning bars as well as Frosties, Coco Pops and Smacks Cereal and Milk bars. 2012 global sales reached just over $14 billion. Kellogg’s employs around 31,000 people world-wide, currently manufactures products in 20 countries and markets in more than 160. Please consult our internet site for more information.
The organisation's fields of interests are:
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 3
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
James Ede 03/07/14 30/06/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

EU policies related to the fields of interest listed below, in particular food legislation, public health, agriculture, trade, sustainable consumption & production.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enterprise
  • Environment
  • Food Safety
  • General and Institutional Affairs
  • Internal Market
  • Public Health
  • Research and Technology
  • Taxation
  • Trade


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

AIM (European Brands Association)
CEEREAL (European Breakfast Cereal Association)
CIUS (Committee of Industrial Users of Sugar)
EF&DC (European Food & Drink Council)
ESA (European Snacks Association)
WFA (World Federation of Advertisers)

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 100000  € - 150000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

We have chosen to declare the range to ensure that we capture all costs. The estimate does not take into account industry association membership and agency services.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.