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Profile of registrant

McDonald's Europe

Identification number in the register: 3830179837-87
Registration date: 19/12/08 16:45:20

The information on this organisation was last modified on 24/11/14 14:51:28
The date of the last annual update was 24/11/14 14:51:28

Registrant : Organisation or self-employed individual

Name/company name: McDonald's Europe
Acronym: McDonald's Europe
Legal status: SARL
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mr  Douglas Goare
Position: President of McDonald's Europe

Permanent person in charge of EU relations

Surname, Name: Mr  David Coleman
Position: Director, European Public Affairs

Contact details:

Contact details of organisation's head office: 3 Boulevard du Théâtre 
Geneva 1204
Telephone number: (+32) 27371150
Fax number: (+) 
Other contact information: McDonald's Europe
De Kleetlaan 12A
1831 Diegem, Belgium
Tel: +32 2 716 04 79

Goals / remit

Goals / remit of the organisation: With more than 7,700 restaurants in 38 European countries, employing approx. 425,000 people and serving an average of 15 million customers a day, McDonald’s Europe is dedicated to offering its customers a wide variety of high quality menu options at an affordable price which complement a balanced lifestyle.

We aim to assist as appropriate European decision-makers and opinion-formers in making informed decisions and contributing to knowledgeable debates by sharing in transparent manner relevant information and our business expertise in areas of public policies where we are able to input usefully.
The organisation's fields of interests are:
  • sub-national
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 2
Complementary information: David Coleman, Director European Public Affairs, McDonald's Europe
Balázs Pályi, Senior Consultant European Public Affairs, McDonald's Europe
Both employees do not work fulltime on EU issues as their roles also encompass global issues, support to McDonald's Europe markets and services to McDonald's Europe business units.

Persons accredited for access to European Parliament premises

No accredited persons


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

- Nutrition
- Food Safety
- Employment
- Consumer Protection
- Agricultural Policy

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Communication
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Fisheries and Aquaculture
  • Food Safety
  • General and Institutional Affairs
  • Home Affairs
  • Humanitarian Aid
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Regional Policy
  • Sport
  • Taxation
  • Trade
  • Transport
  • Youth


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

-American Chamber of Commerce to the EU
-European Modern Restaurant Association (EMRA)
-Society of European Affairs Professionals (SEAP)
-Strategis Communications (Consultancy fees to Strategis Communications are included in McDonald's Europe estimated cost to direct representation of interests to EU institutions)
-World Federation of Advertisers (WFA)

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 100000  € - 150000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Estimated costs have been calculated in accordance with SEAP guidelines.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
Society of European Affairs Professionals (SEAP)