I - Professional consultancies/law firms/self-employed consultants
Square de Meeûs, 37
Ms Karen Massin
Chief Executive Officer, Brussels
Ms Karen Massin
Chief Executive Officer, Brussels
As part of one of the world’s leading public relations and public affairs companies, we benefit from the knowledge, experience and insights of colleagues from the world-wide Burson-Marsteller network, which spans 110 countries around the world. Our network of 29 European offices, with headquarters in Brussels, enables us to provide an integrated, full-service, pan-European offering to our clients.
Burson-Marsteller Brussels specialises in European Union and Europe-wide public affairs campaigns. Our expertise in corporate, media, digital and crisis communications services for international companies and organisations are part of our service offering. Behind the work we do helping a wide range of clients including trade associations, NGOs, companies and other organisations is a multicultural and stable team with significant experience advising clients on horizontal issues such as competition, employment, development and trade policy as well as across policy areas such as environment, food, healthcare, energy and transport.
Burson-Marsteller Brussels is a founding member of EPACA - the European Public Affairs Consultancies’ Association, where we helped shape the EPACA code of conduct, the aim of which is to promote the highest levels of professional conduct in the EU public affairs profession.
Our internal rules go further than the EPACA code and spell out in great detail the transparency measures that our consultants must observe. Burson-Marsteller supports the introduction of a mandatory register of all interest groups working with the EU institutions.
Burson-Marsteller Brussels works for a range of clients including trade associations, NGOs, companies and other organisations. We are a multicultural and stable team with significant experience advising clients on all EU policy areas, including inter alia, competition, employment, development, environment, food, healthcare, energy and transport. For more information see: www.burson-marsteller.be
Alongside our expertise in public affairs B-M also has expertise in media, digital, corporate and crisis communications services. We help public and private sector clients achieve their strategic communications goals. We have an evidence-based approach to communications, driven by data from the outset.
B-M does not attend any consultative committees in its own right. Our clients may attend such committees and we may attend with them on their behalf as necessary. In the latter cases this would appear in a clients' registry entry as such.
75%: 20 50%: 40
Time allocated corresponds strictly to the definition set out in the transparency register guidelines for direct and indirect lobbying. In the interest of transparency, to which we are committed, where in doubt we have assumed an activity is lobbying even if an alternative interpretation is possible.
All our employees are involved in activities covered by the register but not entirely so. Hence the percentage indicated relates to lobbying (direct and indirect) and the identification of the externalisation of effort, as under the guidelines.
|First name||Surname||Start Date||End Date|
|Liliana Sofia||Salvado Marcha||11/02/2015||28/01/2016|
AmCham EU, BritCham, EPACA, Friends of Europe, Association Belges des Conseils en Relations Publiques (ABCPR), European Policy Centre.
01/2014 - 12/2014
5,000,000 € - 5,249,999 €
>= 1,000,000 €
European Commission, European Parliament
Burson-Marsteller Brussels has tried to take a very responsible approach to its ETI registration. Outlined below are the details of the approach taken.
To determine our total turnover linked to lobbying the EU institutions we:
1.started with our total turnover for 2014
2.deducted turnover generated by services completely unrelated to the EU institutions (e.g. Belgian public relations or international communications work) or which involved absolutely no contacts with any official or politician of an EU institution
3.deducted turnover generated by lobbying EU member state governments where it was distinctly identifiable as such (as this is not covered by the register).
4. We have also excluded from our list of clients those for whom we have worked exclusively in providing professional advice regarding EU competition cases, as these are specifically excluded from the register.
As indicated above, we have generally imposed a wide interpretation of what should be considered lobbying. If we were helping a client to engage with the EU institutions on an issue, we have generally counted all our efforts as lobbying (preparation, intelligence gathering, strategic advice, implementing contacts, designing advocacy advertising, etc.) even if some aspects of the work could be excluded from registration.
Since 2013 B-M has systematically introduced new clients into the register immediately once a contract is signed as is now required under the guidelines.
Burson-Marsteller conducts activities covered by the register only on behalf of our clients. Nevertheless, we have followed the current Register guidelines and declared all costs related to activities covered by the register for relevant clients.
By its registration the organisation has signed the Transparency Register Code of Conduct.
The organisation has also declared to be bound to the following other Code: