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    Profile of registrant

Burson-Marsteller

Identification number in the register: 9155503593-86
Registration date: 31/10/2008 16:26:24

The information on this entity was last modified on: 30/04/2015 15:06:44
The date of the last annual update was: 30/04/2015 15:06:44
Next update due latest on: 30/04/2016

    Registrant : Organisation or self-employed individual

Burson-Marsteller

B-M

SPRL

    Section of registration

I - Professional consultancies/law firms/self-employed consultants

Professional consultancies

    Contact details

Square de Meeûs, 37
Brussels 1000
BELGIUM

(+32) 27436611

    Person with legal responsibility

Ms  Karen Massin

Chief Executive Officer, Brussels

    Person in charge of EU relations

Ms  Karen Massin

Chief Executive Officer, Brussels

    Goals / remit

As part of one of the world’s leading public relations and public affairs companies, we benefit from the knowledge, experience and insights of colleagues from the world-wide Burson-Marsteller network, which spans 110 countries around the world. Our network of 29 European offices, with headquarters in Brussels, enables us to provide an integrated, full-service, pan-European offering to our clients.

Burson-Marsteller Brussels specialises in European Union and Europe-wide public affairs campaigns. Our expertise in corporate, media, digital and crisis communications services for international companies and organisations are part of our service offering. Behind the work we do helping a wide range of clients including trade associations, NGOs, companies and other organisations is a multicultural and stable team with significant experience advising clients on horizontal issues such as competition, employment, development and trade policy as well as across policy areas such as environment, food, healthcare, energy and transport.

Burson-Marsteller Brussels is a founding member of EPACA - the European Public Affairs Consultancies’ Association, where we helped shape the EPACA code of conduct, the aim of which is to promote the highest levels of professional conduct in the EU public affairs profession.

Our internal rules go further than the EPACA code and spell out in great detail the transparency measures that our consultants must observe. Burson-Marsteller supports the introduction of a mandatory register of all interest groups working with the EU institutions.

  • European
  • global
  • national
  • regional/local

    Specific activities covered by the Register

Burson-Marsteller Brussels works for a range of clients including trade associations, NGOs, companies and other organisations. We are a multicultural and stable team with significant experience advising clients on all EU policy areas, including inter alia, competition, employment, development, environment, food, healthcare, energy and transport. For more information see: www.burson-marsteller.be

Alongside our expertise in public affairs B-M also has expertise in media, digital, corporate and crisis communications services. We help public and private sector clients achieve their strategic communications goals. We have an evidence-based approach to communications, driven by data from the outset.


 

No

No

No

No

No

B-M does not attend any consultative committees in its own right. Our clients may attend such committees and we may attend with them on their behalf as necessary. In the latter cases this would appear in a clients' registry entry as such.

    Number of persons involved in the activities described in the box above

75%: 20   50%: 40  

60

35

Time allocated corresponds strictly to the definition set out in the transparency register guidelines for direct and indirect lobbying. In the interest of transparency, to which we are committed, where in doubt we have assumed an activity is lobbying even if an alternative interpretation is possible.

All our employees are involved in activities covered by the register but not entirely so. Hence the percentage indicated relates to lobbying (direct and indirect) and the identification of the externalisation of effort, as under the guidelines.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Elise Coppenolle 29/10/2014 27/10/2015
Caroline Vrancken 24/09/2014 22/09/2015
Deborah Cwajgenbaum 11/02/2015 28/01/2016
Jennifer Carlot 21/11/2014 19/11/2015
Julie Valente 17/06/2015 12/06/2016
Bruno Fierens 26/11/2014 24/11/2015
Cécile Louise NOURIGAT 06/11/2014 04/11/2015
Karen Massin 11/06/2015 09/06/2016
Claudia Louati 19/03/2015 17/03/2016
Daphne Cafritz 29/07/2014 25/07/2015
Olivier de Matos 09/12/2014 05/12/2015
Thomas Kanga-Tona 29/07/2014 25/07/2015
Julia Riss 01/08/2014 30/07/2015
Maria Bause 09/10/2014 07/10/2015
Dafni Vlastari 29/07/2014 25/07/2015
Vasiliki-Martha Kaza 18/06/2015 16/06/2016
Elena Bertozzi 29/10/2014 27/10/2015
Ludovica Gambone 06/11/2014 04/11/2015
Chiara Gaudenzi-Morandi 09/10/2014 07/10/2015
Maximo Miccinilli 05/11/2014 03/11/2015
Suzanne Schols 04/07/2014 02/07/2015
Dirk Jan Peereboom 02/10/2014 30/09/2015
Anna TOBUR 26/11/2014 24/11/2015
Agata Duczmal 01/07/2015 23/06/2016
Marta ZOLADZ 01/04/2015 30/03/2016
Liliana Sofia Salvado Marcha 11/02/2015 28/01/2016
Maria Sendin-Valle 05/03/2015 03/03/2016
Rosalind Hunter 06/11/2014 04/11/2015
David O'LEARY 26/11/2014 24/11/2015
David EARNSHAW 29/10/2014 27/10/2015
Sam Kynman 21/10/2014 17/10/2015
Lawrence McLaren 24/09/2014 22/09/2015

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Budget
  • Climate Action
  • Communication
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Development
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Fisheries and Aquaculture
  • Food Safety
  • Foreign and Security Policy and Defence
  • General and Institutional Affairs
  • Home Affairs
  • Humanitarian Aid
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Regional Policy
  • Research and Technology
  • Sport
  • Taxation
  • Trade
  • Trans-European Networks
  • Transport
  • Youth

    Membership and affiliation

AmCham EU, BritCham, EPACA, Friends of Europe, Association Belges des Conseils en Relations Publiques (ABCPR), European Policy Centre.

    Financial data

01/2014  -  12/2014

5,000,000 € - 5,249,999 €

>= 1,000,000 €

  • ABB GROUP
  • ADIDAS
  • APTIODE
  • BRIDGESTONE EUROPE
  • CAMFIL FARR
  • CHRISTIE'S
  • EUROPEAN BLIND UNION
  • FIFPRO DIVISION EUROPE
  • GLOBAL FEEDBACK LTD
  • MEDTECH
  • REGENERON PHARMACEUTICALS INC.
  • RISK PRINCIPALS
  • SMARTMATIC
  • SOCIETY FOR TRANSLATIONAL ONCOLOGY (STO)
  • YLFA INTERNATIONAL
  • ALBEMARLE
  • AMGEN
  • BASF
  • OXFORD PHARMAGENESIS™ LTD
  • RTL GROUP
  • SUPPORTERS DIRECT
  • ADECCO
  • BIOGEN
  • COUNCIL OF EUROPEAN DEVELOPMENT BANK
  • DAIKIN INDUSTRIES LTD
  • EFPIA
  • ENNAHDHA
  • EURALARM
  • JAPAN CHEMICAL INDUSTRY ASSOC.
  • NOVOZYMES
  • VACCINES EUROPE
  • SAP AG
  • MERC KGAA
  • EUROPEAN SMALL VOLUME CAR MANUFACTURERS ALLIANCE
  • FIRE SAFETY PLATFORM
  • AFTON CHEMICAL
  • ASTRA ZENECA
  • EUROPEAN CHEMICAL INDUSTRY COUNCIL - CEFIC
  • GENZYME
  • MAZDA
  • NESTE OIL OYJ
  • NOVO NORDISK
  • REWE
  • TETRA PAK BELGIUM SA/NV
  • EUROPEAN GOLF ASSOCIATION
  • TRINITY
  • EU MANCOZEB TASK FORCE
  • THE UNIVERSITY OF PITTSBURGH MEDICAL CENTER
  • VALSPAR
  • BAYER SCHERING PHARMA AG
  • 3M
  • ALLIANCE FOR BEVERAGE CARTONS
  • ESIG - CEFIC PETROCHEMICAL PROGRAMME
  • PVCMED
  • GLOBAL ALLIANCE ON PROBIOTICS
  • GRÜNENTHAL
  • INITIATIVE FOR A COMPETITIVE ONLINE MARKETPLACE
  • FAIRSEARCH EUROPE
  • ONCE
  • PFIZER
  • SAMSUNG
  • WESTINGHOUSE
  • DOW CORNING EUROPE SA
  • ELI LILLY BENELUX SA
  • EUROPEAN PEAT AND GROWING MEDIA ASSOCIATION
  • EXXONMOBIL
  • LUNDBECK A/S
  • BROMINE SCIENCE AND ENVIRONMENTAL FORUM

290,000 €

European Commission, European Parliament

0 €

N/A

Burson-Marsteller Brussels has tried to take a very responsible approach to its ETI registration. Outlined below are the details of the approach taken.

To determine our total turnover linked to lobbying the EU institutions we:

1.started with our total turnover for 2014
2.deducted turnover generated by services completely unrelated to the EU institutions (e.g. Belgian public relations or international communications work) or which involved absolutely no contacts with any official or politician of an EU institution
3.deducted turnover generated by lobbying EU member state governments where it was distinctly identifiable as such (as this is not covered by the register).
4. We have also excluded from our list of clients those for whom we have worked exclusively in providing professional advice regarding EU competition cases, as these are specifically excluded from the register.

As indicated above, we have generally imposed a wide interpretation of what should be considered lobbying. If we were helping a client to engage with the EU institutions on an issue, we have generally counted all our efforts as lobbying (preparation, intelligence gathering, strategic advice, implementing contacts, designing advocacy advertising, etc.) even if some aspects of the work could be excluded from registration.
Since 2013 B-M has systematically introduced new clients into the register immediately once a contract is signed as is now required under the guidelines.

Burson-Marsteller conducts activities covered by the register only on behalf of our clients. Nevertheless, we have followed the current Register guidelines and declared all costs related to activities covered by the register for relevant clients.


    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
EPACA