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Profile of registrant


Identification number in the register: 10774885698-20
Registration date: 19/04/11 16:47:02

The information on this organisation was last modified on 24/03/14 12:00:56
The date of the last annual update was 24/03/14 12:00:56

Registrant : Organisation or self-employed individual

Name/company name: Diageo
Legal status: SA
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mr  Robert Rayner
Position: EU Public Affairs Director

Permanent person in charge of EU relations

Surname, Name: Mr  Robert Rayner
Position: EU Public Affairs Director

Contact details:

Contact details of organisation's head office: - Lakeside Drive, Park Royal
London NW10 7HQ
Telephone number: (+44) 2089786000
Fax number: (+) 
Other contact information: DIAGEO
Rue Archimède 25, 1000 Bruxelles, Belgique
T +32 (0) 2 235 04 00

Goals / remit

Goals / remit of the organisation: To represent the European and Global commercial interests of Diageo in dialogue with the EU Institutions
The organisation's fields of interests are:
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 7
Complementary information: 4 out of 7 employees do not work full time on EU issues because their roles also encompass global issues

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Lisa ROSE 06/03/14 04/03/15
Piero Soave 17/06/14 13/06/15
Robert Rayner 08/03/14 06/03/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

The Diageo Brussels office covers a number of areas which are fundamental to our ability to operate at a global level. Our main activities focus on taxation, external trade, technical, regulatory and environmental issues and alcohol policy.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Consumer Affairs
  • Customs
  • Enlargement
  • Enterprise
  • Environment
  • Internal Market
  • Public Health
  • Taxation
  • Trade


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

We are members of the following organisations in Brussels;
The International Brands Association (AIM)
The British Chamber of Commerce in Belgium (Britcham)
Business Europe

Financial data

Financial year: 07/2012 - 06/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 450000  € - 500000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

These costs have been calculated in accordance with the SEAP guidelines.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.