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    Profile of registrant

Swedish Match

Identification number in the register: 56705163713-93
Registration date: 08/06/2010 14:56:15

The information on this entity was last modified on: 31/03/2015 14:15:01
The date of the last annual update was: 31/03/2015 14:15:01
Next update due latest on: 31/03/2016

    Registrant : Organisation or self-employed individual

Swedish Match


    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Sveavägen 44
Stockholm Se 118 85

(+46) 8 6580200

Rue de Trone 108
Brussels 1050

(+32) 2 649 71 47

    Person with legal responsibility

Ms  Marie-Louise  Heiman

SVP Legal Affairs, Secretary and General Counsel

    Person in charge of EU relations

Cecilia  Kindstrand-Isaksson


    Goals / remit

Swedish Match’s vision is a world without cigarettes.

We create shareholder value by offering tobacco consumers enjoyable products of superior quality in a responsible way. By providing products that are recognized as safer alternatives to cigarettes, we can contribute significantly to improved public health.

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).

In Sweden, the Group has an independent distribution company. Swedish Match also owns 50 percent of SMPM International (a joint venture with Philip Morris International for snus outside of Scandinavia and the US). In addition, Swedish Match holds a 49 percent ownership interest in Scandinavian Tobacco Group (STG).

  • European
  • global
  • national

    Specific activities covered by the Register

Swedish Match follows the transposition of the Tobacco Products Directive in relevant member states, alongside the development of secondary legislation stemming from the Directive.

The company furthermore takes an interest in the discussion on better regulation and trade related dossiers.







The representation office follows policy development in areas such as broader public health issues, research, tobacco harm reduction, and single market issues.

    Number of persons involved in the activities described in the box above

50%: 1   25%: 1



    Persons accredited for access to European Parliament premises

No accredited persons

    Fields of interest

  • Enlargement
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Trade

    Membership and affiliation

Swedish Match is a member of Estoc (European Smokeless Tobacco Council)

    Financial data

01/2014  -  12/2014

200,000 € - 299,999 €

No funding received from the EU institutions during the last closed financial year.

The estimation of cost is based on a calculation of the cost for the office in Brussels, and in addition the cost for other activites relating to our advocacy engagement in Brussels

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
All employees of Swedish Match are bound by an internal code of conduct.