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Profile of registrant

World Federation of Advertisers

Identification number in the register: 6440918199-49
Registration date: 15/07/08 15:51:38

The information on this organisation was last modified on 07/07/14 09:59:22
The date of the last annual update was 07/07/14 09:59:22

Registrant : Organisation or self-employed individual

Name/company name: World Federation of Advertisers
Acronym: WFA
Legal status: AISBL
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Trade, business & professional associations

Person with legal responsibility

Surname, Name: Mr  Stephan Loerke
Position: Managing Director

Permanent person in charge of EU relations

Surname, Name: Mr  Christopher Payne
Position: Public Affairs Manager

Contact details:

Contact details of organisation's head office: 166 Avenue Louise 
Brussels 1050
Telephone number: (+322) 502 57 40
Fax number: (+) 
Other contact information:

Goals / remit

Goals / remit of the organisation: The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers.
Through its network of around 60 national advertiser associations on five continents and over 70 of the world’s top marketers, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually.

WFA champions responsible and effective marketing communications worldwide.
The organisation's fields of interests are:
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 4
Complementary information:

Persons accredited for access to European Parliament premises

No accredited persons


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

Advertising, marketing communications, media, digital media, data protection & privacy, health & consumer policy, internal market, competition policy

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Audiovisual and Media
  • Consumer Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).

WFA is also a member of the Society of European Affairs Professionals (SEAP) and signatory to the SEAP code, and is represented on the SEAP board.

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 500000  € - 600000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

The estimate of WFA costs of activities falling under the scope of the register is calculated according to the EU's Transparency Register Compliance Guidelines ( and the corresponding guidelines of the Society of European Affairs Professionals (SEAP).

WFA is a signatory of the SEAP Code of Conduct.

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
Code of conduct of the Society of European Affairs Professionals (SEAP) -