Registrant : Organisation or self-employed individual
| Name/company name: |
World Federation of Advertisers |
| Acronym: |
WFA
|
| Legal status: |
AISBL
|
| Website address: |
http://www.wfanet.org
|
Sections
| Section: |
II - In-house lobbyists and trade/professional associations |
| and more precisely: |
Trade, business & professional associations |
Person with legal responsibility
| Surname, Name: |
Mr
Stephan Loerke
|
| Position: |
Managing Director |
Permanent person in charge of EU relations
| Surname, Name: |
Mr
Malte Lohan
|
| Position: |
Director of Public Affairs |
Contact details:
| Contact details of organisation's head office: |
166 Avenue Louise
Brussels 1050
BELGIUM
|
| Telephone number: |
(+322) 502 57 40 |
| Fax number: |
(+) |
| Other contact information: |
|
Goals / remit
| Goals / remit of the organisation: |
The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers.
Through its network of 54 national advertiser associations on five continents and over 60 of the world’s top marketers, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually.
WFA champions responsible and effective marketing communications worldwide.
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The organisation's fields of interests are:
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Number of persons engaged in activities falling under the scope of the Transparency Register
| Number of persons: |
5
|
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Complementary information:
|
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Persons accredited for access to European Parliament premises
Activities
Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:
|
Advertising, marketing communications, media, digital media, data protection & privacy, health & consumer policy, internal market, competition policy
|
Fields of interest for e-mail alerts on consultations and roadmaps;
| Fields declared by the organisation: |
- Audiovisual and Media
- Consumer Affairs
- Information Society
- Internal Market
- Justice and Fundamental Rights
- Public Health
|
Networking
Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.
|
WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).
WFA is also a member of the Society of European Affairs Professionals (SEAP) and signatory to the SEAP code, and is represented on the SEAP board.
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Financial data
| Financial year: |
01/2011
-
12/2011
|
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Estimated costs to the organisation directly related to representing interests to EU institutions in that year:
|
450000
€ - 500000
€
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Amount and source of funding received from the EU institutions in financial year n-1 of registration
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Procurement:
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0 €
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Grants:
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0 €
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Other (financial) information provided by the organisation:
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The estimate of WFA costs of activities falling under the scope of the register is calculated according to the EU's Transparency Register Compliance Guidelines (http://europa.eu/transparency-register/pdf/guideline_en.pdf) and the corresponding guidelines of the Society of European Affairs Professionals (SEAP).
WFA is a signatory of the SEAP Code of Conduct.
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