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Profile of registrant

association of television and radio sales houses

Identification number in the register: 1977807375-62
Registration date: 08/09/08 13:51:20

The information on this organisation was last modified on 12/08/14 09:38:05
The date of the last annual update was 12/08/14 09:38:05

Registrant : Organisation or self-employed individual

Name/company name: association of television and radio sales houses
Acronym: egta
Legal status: AISBL
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Trade, business & professional associations

Person with legal responsibility

Surname, Name: Ms  Katty Roberfroid
Position: Secretary General

Permanent person in charge of EU relations

Surname, Name: Mr  Conor Murray
Position: Head of Regulatory and Public Affairs

Contact details:

Contact details of organisation's head office: 22 rue des comédiens egta boite 4
Brussels 1000
Telephone number: (+32) 22903131
Fax number: (+) 
Other contact information:

Goals / remit

Goals / remit of the organisation: egta is the trade association of over 120 advertising sales houses (either independent from the channel or in-house) which market the advertising space of both private and public Television/Radio stations all over Europe and beyond.

In addition to the traditional regulatory, monitoring and advocacy tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Audience Measurement, Interactivity, Digital, Cross media etc.

egta is of the opinion that a real network is built through the exchange of knowledge, the sharing of best practice, tools, systems, research findings and through relevant debates among experts. It is thanks to this network of experts that egta can raise decision-makers’ awareness on the realities of the broadcast advertising industry.
The organisation's fields of interests are:
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 12
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Conor Murray 30/08/14 26/08/15
Sadaf HUSSAIN 30/08/14 26/08/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

egta takes a keen interest in all regulatory issues potentially affecting television and radio sales houses' abilities to collect commercial revenues such as advertising, sponsorship, product placement, etc.

As such, particular focus is placed on the following issues:
- television and radio regulations
- digitalization of media and the regulation of new audiovisual platforms (IPTV, mobile TV, digital radio, etc.)
- sector-specific advertising regulations
- consumer policy issues
- promotion of efficient self-regulation alternatives
- etc.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Culture
  • Enterprise
  • Environment
  • Information Society
  • Internal Market
  • Public Health
  • Research and Technology


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

egta is an industry member of the European Advertising Standards Alliance, EASA, which promotes and spreads best practices in advertising self-regulation over Europe.

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 50000  € - 100000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.