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    Profile of registrant

association of television and radio sales houses

Identification number in the register: 1977807375-62
Registration date: 08/09/2008 13:51:20

The information on this entity was last modified on: 31/08/2015 11:47:40
The date of the last annual update was: 06/02/2015 09:46:31
Next update due latest on: 06/02/2016

    Registrant : Organisation or self-employed individual

association of television and radio sales houses



    Section of registration

II - In-house lobbyists and trade/business/professional associations

Trade and business associations

    Contact details

rue des comédiens, 22
egta boite 4
Brussels 1000

(+32) 22903131

    Person with legal responsibility

Ms  Katty Roberfroid

Secretary General

    Person in charge of EU relations

Mr  Conor Murray

Head of Regulatory and Public Affairs

    Goals / remit

egta is the trade association of over 130 advertising sales houses (either independent from the channel or in-house) which market the advertising space of both private and public Television/Radio stations all over Europe and beyond.

In addition to the traditional regulatory, monitoring and advocacy tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Audience Measurement, Interactivity, Digital, Cross media etc.

egta is of the opinion that a real network is built through the exchange of knowledge, the sharing of best practice, tools, systems, research findings and through relevant debates among experts. It is thanks to this network of experts that egta can raise decision-makers’ awareness on the realities of the broadcast advertising industry.

  • European
  • global
  • national

    Specific activities covered by the Register

AVMSD REFIT exercise, Data Protection Regulation, Consumer protection, Audiovisual policies, media and content, advertising.






European Alcohol and Health Forum and Platform for Nutrition, Diet, Activity and Health.

egta takes a keen interest in all regulatory issues potentially affecting television and radio sales houses' abilities to collect commercial revenues such as advertising, sponsorship, product placement, etc.

As such, particular focus is placed on the following issues:
- television and radio regulations
- digitalization of media and the regulation of new audiovisual platforms (IPTV, mobile TV, digital radio, etc.)
- sector-specific advertising regulations
- consumer policy issues
- promotion of efficient self-regulation alternatives
- etc.

    Number of persons involved in the activities described in the box above

100%: 2   50%: 1   25%: 1



    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Francois LAVOIR 03/09/2015 01/09/2016
Conor MURRAY 08/10/2015 06/10/2016

    Fields of interest

  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Culture
  • Enterprise
  • Environment
  • Information Society
  • Internal Market
  • Public Health
  • Research and Technology

    Membership and affiliation

egta is an industry member of the European Advertising Standards Alliance, EASA, which promotes and spreads best practices in advertising self-regulation over Europe.

    Financial data

01/2013  -  12/2013

< 9,999 €

No funding received from the EU institutions during the last closed financial year.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.