association of television and radio sales houses
II - In-house lobbyists and trade/business/professional associations
Trade and business associations
rue des comédiens, 22
egta boite 4
Ms Katty Roberfroid
Mr Conor Murray
Head of Regulatory and Public Affairs
egta is the trade association of over 130 advertising sales houses (either independent from the channel or in-house) which market the advertising space of both private and public Television/Radio stations all over Europe and beyond.
In addition to the traditional regulatory, monitoring and advocacy tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Audience Measurement, Interactivity, Digital, Cross media etc.
egta is of the opinion that a real network is built through the exchange of knowledge, the sharing of best practice, tools, systems, research findings and through relevant debates among experts. It is thanks to this network of experts that egta can raise decision-makers’ awareness on the realities of the broadcast advertising industry.
AVMSD REFIT exercise, Data Protection Regulation, Consumer protection, Audiovisual policies, media and content, advertising.
European Alcohol and Health Forum and Platform for Nutrition, Diet, Activity and Health.
egta takes a keen interest in all regulatory issues potentially affecting television and radio sales houses' abilities to collect commercial revenues such as advertising, sponsorship, product placement, etc.
As such, particular focus is placed on the following issues:
- television and radio regulations
- digitalization of media and the regulation of new audiovisual platforms (IPTV, mobile TV, digital radio, etc.)
- sector-specific advertising regulations
- consumer policy issues
- promotion of efficient self-regulation alternatives
100%: 2 50%: 1 25%: 1
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egta is an industry member of the European Advertising Standards Alliance, EASA, which promotes and spreads best practices in advertising self-regulation over Europe.
01/2013 - 12/2013
No funding received from the EU institutions during the last closed financial year.
By its registration the organisation has signed the Transparency Register Code of Conduct.