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    Profile of registrant

acumen public affairs

Identification number in the register: 85679286747-21
Registration date: 20/09/2011 15:08:11

The information on this entity was last modified on: 21/05/2015 14:16:49
The date of the last annual update was: 03/04/2015 18:26:21
Next update due latest on: 03/04/2016

    Registrant : Organisation or self-employed individual

acumen public affairs


    Section of registration

I - Professional consultancies/law firms/self-employed consultants

Professional consultancies

    Contact details

Rue de la Loi, 227
P.O. box: 4
Brussels 1040

(+32) 2 669 16 00

    Person with legal responsibility

Ms  Elaine Cruikshanks


    Person in charge of EU relations

Ms  Elaine Cruikshanks


    Goals / remit

acumen public affairs is an independent consultancy set up in 2010 to combine the very best of big agency experience with hands-on senior support. Founding partners Elaine Cruikshanks, Abigail Jones and Giles Keane have an unrivalled track record in public affairs and strategic communications gained over more than 50 years of working for corporations, governments, trade associations, NGOs and international institutions in Brussels, Geneva and beyond.

acumen public affairs' philosophy is to provide clients with value adding strategic counsel and high quality execution – by the same people. When we commit to an assignment, this means personal supervision and implementation by Acumen partners from beginning to end. That way we can ensure that we deliver results and surpass expectations – and do so at competitive prices that only an independent agency can offer.

acumen public affairs believes in the power of taking an integrated approach to advocacy and communication to achieve outcomes that have a tangible impact on business performance. We have a track record of developing winning strategies that are sustainable, by identifying a confluence of interest among key stakeholders. In other words, we are skilled at squaring the circle between the private and public sectors and ordinary citizens by addressing the human aspects of issues in a regulatory or business context.

  • European
  • global
  • national

    Specific activities covered by the Register

CAP Reform,
Clinical Trials,
Cybersecurity Strategy,
F-Gas Regulation,
MIFs Regulation,
NIS Directive,
Payment Services Directive,
Veterinary Medicines Regulation,







    Number of persons involved in the activities described in the box above

75%: 6   50%: 1   25%: 4



    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Abigail JONES 18/10/2014 15/10/2015
Giles KEANE 19/12/2014 17/12/2015
Francesco VINCE 24/06/2015 22/06/2016
Malgorzata FIGWER 09/06/2015 05/06/2016
Ana-Maria NIA 15/07/2015 13/07/2016
Uzoamaka MADU 19/12/2014 17/12/2015
Elaine Jean CRUIKSHANKS 19/12/2014 17/12/2015

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Competition
  • Consumer Affairs
  • Development
  • Economic and Financial Affairs
  • Energy
  • Enterprise
  • Environment
  • Food Safety
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Public Health
  • Research and Technology
  • Trade
  • Transport

    Membership and affiliation

British Chamber of Commerce (BritCham)
American European Community Association (AECA)
European Public Affairs Consultancies' Association(EPACA)
EurActor by EurActiv
European Centre for Public Affairs (ECPA) knowledge Partner

    Financial data

01/2014  -  12/2014

200,000 € - 299,999 €

500,000 € - 999,999 €

  • Procter & Gamble
  • European Agricultural Machinery aisbl
  • Daikin Europe NV
  • Baltic Farmers
  • Syngenta
  • Cembureau
  • Toy Industries of Europe
  • spiritsEUROPE
  • Cargill
  • Novartis International AG
  • European Academy of Dermatology and Venereology
  • European Broadcasting Union
  • LEO Pharma
  • PlasticsEurope Services SPRL
  • MasterCard Europe
  • Nominet

  • Merial
  • Mitsubishi Electric
  • Outokumpu

No funding received from the EU institutions during the last closed financial year.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
EPACA Code of Conduct