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    Profile of registrant

McDonald's Europe

Identification number in the register: 3830179837-87
Registration date: 19/12/2008 16:45:20

The information on this entity was last modified on: 10/02/2016 10:45:50
The date of the last annual update was: 02/02/2015 16:16:22
Next update due latest on: 02/02/2017

    Registrant : Organisation or self-employed individual

McDonald's Europe

McDonald's Europe


    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Boulevard du Théâtre, 3
Geneva 1204


Leonardo Da Vincilaan 19 McDonald's Europe Stockholm building 5th floor
P.O. box: McDonald's
Diegem 1831


    Person with legal responsibility

Mr  Julian Hilton-Johnson

Vice President, Corporate Relations

    Person in charge of EU relations

Mr  Julian Hilton-Johnson

Vice President, Corporate Relations

    Goals / remit

With more than 7,700 restaurants in 38 European countries, employing approx. 425,000 people and serving an average of 15 million customers a day, McDonald’s Europe is dedicated to offering its customers a wide variety of high quality menu options at an affordable price which complement a balanced lifestyle.

We aim to assist as appropriate European decision-makers and opinion-formers in making informed decisions and contributing to knowledgeable debates by sharing in transparent manner relevant information and our business expertise in areas of public policies where we are able to input usefully.

  • European
  • global
  • national
  • regional/local

    Specific activities covered by the Register

- Implementation of various aspects of the Food Information to Consumers Regulation 1169/2011
- Nutrition-related initiatives, such as those discussed at the EU platform for action on diet, physical activity and health
- Data Privacy
- Audio-Visual Media Services
- Employment-related initiatives especially concerning the future of employment in Europe
- Circular Economy
- Animal Health and Welfare legislation including those related to the use of antibiotics in farming




- EU Platform for action on diet, physical activity and health (through Serving Europe)
- Advisory Group on Food Chain, animal and plant health (through Serving Europe)



    Number of persons involved in the activities described in the box above

50%: 1   25%: 1



The role of employees in public affairs also encompasses global issues, support to McDonald's Europe markets and services to McDonald's Europe business units.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Balázs PÁLYI 18/02/2015 16/02/2016

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Communication
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Fisheries and Aquaculture
  • Food Safety
  • General and Institutional Affairs
  • Home Affairs
  • Humanitarian Aid
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Regional Policy
  • Sport
  • Taxation
  • Trade
  • Transport
  • Youth

    Membership and affiliation

-American Chamber of Commerce to the EU
-Serving Europe (formerly EMRA)
-Society of European Affairs Professionals (SEAP)
-Brunswick (Consultancy fees are included in McDonald's Europe estimated cost to direct representation of interests to EU institutions)
-World Federation of Advertisers (WFA)
-EU Pledge

    Financial data

01/2014  -  12/2014

300,000 € - 399,999 €

No funding received from the EU institutions during the last closed financial year.

Estimated costs have been calculated in accordance with SEAP guidelines.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
Society of European Affairs Professionals (SEAP)