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    Profile of registrant

World Federation of Advertisers

Identification number in the register: 6440918199-49
Registration date: 15/07/2008 15:51:38

The information on this entity was last modified on: 17/04/2015 13:03:32
The date of the last annual update was: 17/04/2015 13:03:32
Next update due latest on: 17/04/2016

    Registrant : Organisation or self-employed individual

World Federation of Advertisers



    Section of registration

II - In-house lobbyists and trade/business/professional associations

Trade and business associations

    Contact details

Avenue Louise, 166
Brussels 1050

(+322)502 57 40

    Person with legal responsibility

Mr  Stephan Loerke

Managing Director

    Person in charge of EU relations

Mr  Adam Gagen

Director Legal and Public Affairs

    Goals / remit

The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers.
Through its network of around 60 national advertiser associations on six continents and around 75 of the world’s top marketers, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually.

WFA champions responsible and effective marketing communications worldwide.


    Specific activities covered by the Register

Marketing related regulatory developments across all EU institutions.

Promotion of responsible advertising standards as an effective policy response for regulating
marketing activities. Specific work streams include involvement within the European
Commission's Community of Practice and engagement on policy issues with EU institutions
related to sectoral and cross sectoral issues.


Participates in the Community of Practice (DG CONNECT), the Online Behavioural Advertising Roundtable (DG CONNECT), the EU Platform for Diet, Health & Physical Activity (DG SANTE), and the EU Alcohol and Health Forum (DG SANTE).

On an ad hoc basis on issues related to marketing regulation.

On an ad hoc basis on issues related to marketing regulation.


On an ad hoc basis on issues related to marketing regulation.

Areas of focus relate to advertising, marketing communications, media, digital media, data protection & privacy, health & consumer policy, internal market, and competition policy.

    Number of persons involved in the activities described in the box above

50%: 2   25%: 4



As a global organisation a percentage of all public affairs members' time is devoted to monitoring developments within the EU at MS and EU institution level. The minimum time selected is 25% per individual, though in reality the time devoted to EU institutional work is below this for a number of the four individuals cited (ranging from approx. 5% to 25%).

    Persons accredited for access to European Parliament premises

No accredited persons

    Fields of interest

  • Audiovisual and Media
  • Communication
  • Consumer Affairs
  • Economic and Financial Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Taxation
  • Trade
  • Youth

    Membership and affiliation

WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).

WFA is also a member of the Society of European Affairs Professionals (SEAP) and signatory to the SEAP code.

    Financial data

01/2014  -  12/2014

700,000 € - 799,999 €

No funding received from the EU institutions during the last closed financial year.

The estimate of WFA costs of activities falling under the scope of the register is calculated according to the EU's Transparency Register Guidelines (17/12/14) and the corresponding guidelines of the Society of European Affairs Professionals (SEAP).

WFA is a signatory of the SEAP Code of Conduct.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
Code of conduct of the Society of European Affairs Professionals (SEAP) -