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    Profile of registrant

World Federation of Advertisers

Identification number in the register: 6440918199-49
Registration date: 15/07/2008 15:51:38

The information on this entity was last modified on: 07/07/2014 09:59:22
The date of the last annual update was: 07/07/2014 09:59:22

This entry follows the format of the previous Register. It will be changed to the new format when the entity makes the next update.
Next update due latest on: 27/04/2015

    Registrant : Organisation or self-employed individual

World Federation of Advertisers



    Section of registration

II - In-house lobbyists and trade/professional associations

Trade, business & professional associations

    Contact details

Avenue Louise, 166
Brussels 1050

(+322) 502 57 40


    Person with legal responsibility

Mr  Stephan Loerke

Managing Director

    Person in charge of EU relations

Mr  Christopher Payne

Public Affairs Manager

    Goals / remit

The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers.
Through its network of around 60 national advertiser associations on five continents and over 70 of the world’s top marketers, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually.

WFA champions responsible and effective marketing communications worldwide.



Advertising, marketing communications, media, digital media, data protection & privacy, health & consumer policy, internal market, competition policy

    Number of persons involved in the activities described in the box above


    Persons accredited for access to European Parliament premises

No accredited persons

    Fields of interest

  • Audiovisual and Media
  • Consumer Affairs
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health

    Membership and affiliation

WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).

WFA is also a member of the Society of European Affairs Professionals (SEAP) and signatory to the SEAP code, and is represented on the SEAP board.

    Financial data

01/2013  -  12/2013

500,000  € - 600,000  €

0 €

0 €

The estimate of WFA costs of activities falling under the scope of the register is calculated according to the EU's Transparency Register Compliance Guidelines ( and the corresponding guidelines of the Society of European Affairs Professionals (SEAP).

WFA is a signatory of the SEAP Code of Conduct.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
Code of conduct of the Society of European Affairs Professionals (SEAP) -