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    Profile of registrant

Herbalife Europe Limited

Identification number in the register: 30426456664-32
Registration date: 13/09/2011 15:43:59

The information on this entity was last modified on: 28/04/2015 15:14:21
The date of the last annual update was: 27/04/2015 18:26:58
Next update due latest on: 27/04/2016

    Registrant : Organisation or self-employed individual

Herbalife Europe Limited


Limited Company (Division of a publicly listed US corporation)

    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

The Atrium, 1 Harefield Road
Uxbridge UB8 1HB

(+44)1895 819 218

Square de Meeûs 35 Silversquare Business Center Herbalife
Brussels 1000


    Person with legal responsibility

Mr  Richard Hobby

Managing Director

    Person in charge of EU relations

Mr  Xavier Lavigne


    Goals / remit

Founded in 1980, Herbalife is a global nutrition company with the goal of helping people achieve healthy, active lives. Our products include protein shakes and snacks; vitamins and nutritional supplements; sports, energy and fitness drinks; and skin and hair care products. They are available exclusively to and through dedicated Independent Herbalife Members in more than 90 countries. The company has over 7,800 employees worldwide and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of $5 billion in 2014.


    Specific activities covered by the Register

• Food and nutrition
• Food supplements, Meal replacements, Sports food & functional food
• Hygiene, Formulation and Food safety
• General food law and food labelling
• Nutrition and health claims
• Internal market & Consumer policy (consumer and marketing law)
• Trade (Multilateral and bilateral Trade Agreements negotiations)







The focus of Herbalife’s government and regulatory affairs work with the EU institutions is legislation and regulation affecting Herbalife products or its distribution channel. As a leading global nutrition company, Herbalife offers its scientific, technical and regulatory affairs experience in weight management, dietary supplementation, and energy, fitness and sports nutrition to both industry and regulators as a contribution to the development of effective nutrition policy.

Herbalife also represents the interests of a network of hundreds of thousands of Europeans engaged in what can best be described as micro-enterprise, an engine of economic growth in the European Union. These independent distributors of Herbalife products are sometimes adversely affected by a lack of harmonisation of consumer information and consumer protection rules. Herbalife works with the European institutions and other stakeholders to effectively communicate the superior level of personal service, unrivalled product guarantees and excellent record of consumer protection offered by these individuals, as we seek to help them build their businesses.

    Number of persons involved in the activities described in the box above

100%: 2   25%: 1



Ric Hobby | Vice President | Worldwide Regulatory, Government & Industry Affairs

Sindy Staessen | Senior Director | Worldwide Regulatory, Government and Industry Affairs

Xavier Lavigne | Director | Regulatory & Government Affairs EU

Amélie Empereur | Manager | Regulatory & Government Affairs EU

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Amélie EMPEREUR 10/09/2015 27/08/2016
Xavier LAVIGNE 10/09/2015 27/08/2016

    Fields of interest

  • Agriculture and Rural Development
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Enlargement
  • Enterprise
  • Environment
  • Food Safety
  • Humanitarian Aid
  • Internal Market
  • Public Health
  • Sport
  • Taxation
  • Youth

    Membership and affiliation

Herbalife is a member of the following Brussels-based entities:

the American Chamber of Commerce to the European Union (AmCham EU);
the International Alliance of Dietary/Food Supplement Associations (IADSA);
Food Supplements Europe (FSE);
the European Direct Selling Association (Seldia);

    Financial data

01/2014  -  12/2014

200,000 € - 299,999 €

No funding received from the EU institutions during the last closed financial year.

In addition to the direct costs estimated above, Herbalife also makes direct contributions to a number of Brussels-based organisations (enumerated above) which represent collective industry policy positions to EU institutions. To avoid double-counting of real costs, Herbalife has left the declaration of these contributions to the individual organisations.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.