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Profile of registrant

Weight Watchers Belgium NV

Identification number in the register: 40715026525-70
Registration date: 31/08/11 18:53:17

The information on this organisation was last modified on 05/08/13 11:26:10
The date of the last annual update was 05/08/13 11:26:10


Registrant : Organisation or self-employed individual

Name/company name: Weight Watchers Belgium NV
Acronym: Weight Watchers
Legal status: NV
Website address: http://www.fr.weightwatchers.be/index.aspx

Sections

Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mrs  Jeanine Lemmens
Position: Managing Director of Weight Watchers Belgium

Permanent person in charge of EU relations

Surname, Name: Ms  Zoe Hellman
Position: Head of Public Health

Contact details:

Contact details of organisation's head office: 675 Avenue of the Americas, 6th Floor New York
New York NY 10010
UNITED STATES
Telephone number: (+212) 817 4200
Fax number: (+) 
Other contact information: Belgium Head Office:

Weight Watchers Belgium NV

Justus Lipsiusstraat 25

1040 Brussels

Goals / remit

Goals / remit of the organisation: Who is Weight Watchers®?
Weight Watchers International, Inc. is the world’s leading provider of weight management services, providing a comprehensive approach to weight management based on the latest scientific thinking. Weight Watchers offers a wide range of products, publications and services for those interested in healthy weight loss and weight control. Since its founding in 1963, Weight Watchers has helped millions of people achieve healthy, sustained weight loss. Currently, on any given week, approximately 1.4 million members attend almost 45,000 Weight Watchers meetings around the world.
Weight Watchers also makes a significant contribution to the science and evidence base for healthy weight management; having published 73 original scientific publications to date. We have an active presence in public health affairs at national and international level, contributing to government and national health guidance consultations, sharing best practice and maintaining purposeful links with obesity groups.
How does Weight Watchers® work?
Our meetings business is built on four pillars that help to ensure healthy and sustained weight loss: (1) healthful eating; (2) physical activity; (3) group support; and (4) behaviour. While the elements of individual weight-loss plans have changed over the years, these fundamental principles, which have been based on years of scientific research and analysis and decades of experience, have not. Weight Watchers believes that to lose weight safely and sensibly, a person must learn to eat healthier, increase physical activity, create and live in a supportive environment conducive to achieving a healthy weight, and manage the challenges involved in changing behaviours.
What are the main services that Weight Watchers® offers?
Paid services include:
•Traditional Group Services: are Weight Watchers meetings offered within the community, either at a retail site or a community centre.
•Weight Watchers Online: is a customisable Internet-based subscription product that allows users to follow the Weight Watchers plan step-by-step online.
•Weight Watchers At Home: available in participating areas, provides information and resources to follow Weight Watchers from home.
A number of products are offered under the Weight Watchers trademark, either directly through Weight Watchers International, Inc. or its licensees. These include a national magazine, a broad line of food products, best-selling cookbooks, exercise videos, food scales, tracking tools, and more.
What other features does Weight Watchers® offer to consumers?
WeightWatchers.com offers other free features including:
•Free access for all site visitors to recipes, success stories, original health, food and fitness content; tips and self-assessments.
•The Weight Watchers Science Centre offers non-commercial, heavily footnoted articles about the science of weight loss.
•More than 30 heavily-trafficked message boards comprise the vibrant and award-winning WeightWatchers.com community, where all site visitors share inspiration and motivation.
•The Meeting Finder at WeightWatchers.com makes it easy to locate the most convenient Weight Watchers meeting close to home or while travelling.
What Food Products are offered by Weight Watchers®?
Weight Watchers is helping to meet the product needs of weight-conscious consumers by providing an array of fully branded food products. They include breads, chocolate, sweets, desserts, yogurts and chilled meals. These products, which offer the best balance of great taste and sensible choices, are consistent with Weight Watchers philosophy of enjoying a full range of food options while managing body weight, making wise food choices, and practicing portion control. There are currently around 1,400 products available; 1,100 of which are throughout Europe alone. Most products are available at major retail locations.
The organisation's fields of interests are:
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 5
Complementary information: Person engaging in activites falling under the scope of the register are:

Jeanine Lemmens: Managing Director of Weight Watchers Belgium
Olivier de Greve: Operations Director of Weight Watchers Belgium
Zoe Hellman: Head of Public Health; UK, EU
Weight Watchers Leader 1: Constance De Monteira
Weight Watchers Leader 2: name TBC

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Constance de Montera 31/08/13 29/08/14

Activities

Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:


Submissions on key policy issues and outreach with EU officials and MEPs

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Public Health

Networking

Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.




n/a

Financial data

Financial year: 01/2012 - 01/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 50000  € - 100000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

n/a

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.