Navigation path

Additional tools

  • Print version
  • Decrease text
  • Increase text
  • Choose high contrast version
  • Choose standard colour version

Profile of registrant

Ogilvy Group

Identification number in the register: 81904791851-37
Registration date: 16/06/09 17:01:28

The information on this organisation was last modified on 17/06/14 18:40:43
The date of the last annual update was 17/06/14 18:40:43

Registrant : Organisation or self-employed individual

Name/company name: Ogilvy Group
Acronym: Ogilvy
Legal status: Société Anonyme (S.A.)
Website address:


Section: I - Professional consultancies/law firms/self-employed consultants
and more precisely: Professional consultancies

Person with legal responsibility

Surname, Name: Mr  Emile Van Popering
Position: Financial Director

Permanent person in charge of EU relations

Surname, Name: Mrs  Clémentine Martini
Position: Account Manager

Contact details:

Contact details of organisation's head office: 47 Cantersteen 
Brussels 1000
Telephone number: (+32) 02 545 6600
Fax number: (+) 
Other contact information: Ann Maes - Managing Director

Goals / remit

Goals / remit of the organisation: Ogilvy & Mather is a leading global, multi-disciplinary communications consultancy operating in 120 countries (450 offices).

In Brussels, Ogilvy Group (the Belgian affiliate of Ogilvy & Mather) provides strategic, integrated public affairs and advocacy services to clients - corporations, trade associations and coalitions, governments, regions, international organizations - to effectively interact with the European institutions and EU opinion leaders. We are also the public affairs hub of Ogilvy & Mather Group's 49-office European network and a focal point for pan-European and global campaigns.

Integrated Creative Communications
Ogilvy PR/Brussels is a full-service, strategic communications consultancy. We are the European Union (EU) communications hub in Europe and a focal point for pan-European and global communications campaigns. We also provide strategic public relations and communications services for local and global brands. Close to the EU institutions, decision makers and opinion leaders in the EU, our unique vantage point enables us to advise clients on EU political and regulatory developments affecting the wider European market, whatever the sector, whichever the issue.

Public Affairs
Our multinational, multicultural public affairs team at Ogilvy PR/Brussels has deep knowledge of how to navigate the European political arena and steer through strong and diverse cultural influences to meet the client’s desired goal. Whether it is approaching institutions like the European Commission, Council of the European Union and European Parliament, or tailoring messages to match the local culture, Ogilvy PR/ Brussels is a cornerstone in the network’s global Public Affairs offering. Select clients include the European Commission, the European Parliament, the Foundation for European Progressive Studies, the Innovative Medicines Initiative, and the Lance Armstrong Foundation.

Public Policy Communications
Our public policy team provides public policy/institutional clients with a one-stop communications resource for a wide range of communications campaigns and projects. Using the full array of creative communications tools, we deploy Ogilvy PR’s tried and tested consumer communications and social marketing techniques to help our public sector clients communicate effectively with citizens.

Corporate and Consumer PR
The corporate and consumer PR team offers strategic communications advice to a wide range of clients, covering corporate positioning, reputation management, corporate social responsibility, stakeholder engagement, crisis communications, media training, media relations and high-level events.

Ogilvy & Mather is a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.
Level of interests represented:
  • sub-national
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 10
Complementary information:

Persons accredited for access to European Parliament premises

No accredited persons


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

Our public affairs offer includes the following services: EU and pan-European advocacy outreach, reputation-building campaigns, stakeholder and NGO engagement, strategy and campaign design, messaging development, coalition and network building, intelligence gathering and monitoring, issue management and policy analysis, stakeholder and issue audit, organization of policy events, workshops, media relations, digital and social media strategies, perception audit, crisis communication, litigation communication, PA and EU training.

We have specific expertise in the following sectors: environment and sustainability, energy, transport, healthcare, agro-food, internal market and competition, IT and new technologies, security and defense, sport governance and trade.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Agriculture and Rural Development
  • Audiovisual and Media
  • Climate Action
  • Communication
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Development
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Food Safety
  • Foreign and Security Policy and Defence
  • General and Institutional Affairs
  • Home Affairs
  • Humanitarian Aid
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Research and Technology
  • Sport
  • Taxation
  • Trade
  • Trans-European Networks
  • Transport
  • Youth


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

European Centre for Public Affairs
Public Affairs Council
British Chamber of Commerce Belgium
European Association of Communication Directors
Belgian PR Consultants Association

Financial data

Financial year: 01/2011 - 12/2011
Share of turnover related to representing interests to EU institutions on behalf of clients:
300000  € - 350000  €

Clients with turnover below 50000 €.
  • Novartis

Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 800,000 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.