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    Profile of registrant

Burson-Marsteller

Identification number in the register: 9155503593-86
Registration date: 31/10/2008 16:26:24

The information on this entity was last modified on: 31/10/2014 15:50:32
The date of the last annual update was: 13/10/2014 16:24:45

This entry follows the format of the previous Register. It will be changed to the new format when the entity makes the next update.
Next update due latest on: 27/04/2015

    Registrant : Organisation or self-employed individual

Burson-Marsteller

B-M

SPRL

    Section of registration

I - Professional consultancies/law firms/self-employed consultants

Professional consultancies

    Contact details

Square de Meeûs, 37
Brussels 1000
BELGIUM

(+32) 27436611

(+32) 27336611

Karen Massin
CEO,Brussels
Burson-Marsteller
37, Square de Meeûs
B-1000 Brussels
Belgium
Telephone +32 2 743 66 11
Fax +32 2 733 66 11
Email: bmbrussels@bm.com
Website: http://burson-marsteller.be/

    Person with legal responsibility

Ms  Karen Massin

Chief Executive Officer, Brussels

    Person in charge of EU relations

Ms  Karen Massin

Chief Executive Officer, Brussels

    Goals / remit

As part of one of the world’s leading public relations and public affairs companies, we benefit from the knowledge, experience and insights of colleagues from the world-wide Burson-Marsteller network, which spans 110 countries around the world. Our network of 29 European offices, with headquarters in Brussels, enables us to provide an integrated, full-service, pan-European offering to our clients.

Burson-Marsteller Brussels specialises in European Union and Europe-wide public affairs campaigns. Our expertise in corporate, media, digital and crisis communications services for international companies and organisations are part of our service offering. Behind the work we do helping a wide range of clients including trade associations, NGOs, companies and other organisations is a multicultural and stable team with significant experience advising clients on horizontal issues such as competition, employment, development and trade policy as well as across policy areas such as environment, food, healthcare, energy and transport.

Burson-Marsteller Brussels is a founding member of EPACA - the European Public Affairs Consultancies’ Association, where we helped shape the EPACA code of conduct, the aim of which is to promote the highest levels of professional conduct in the EU public affairs profession.

Our internal rules go further than the EPACA code and spell out in great detail the transparency measures that our consultants must observe. Burson-Marsteller supports the introduction of a mandatory register of all interest groups working with the EU institutions.

  • European
  • global
  • national
  • regional/local

    Activities

Burson-Marsteller Brussels works for a range of clients including trade associations, NGOs, companies and other organisations. We are a multicultural and stable team with significant experience advising clients on all EU policy areas, including inter alia, competition, employment, development environment, food, healthcare, energy and transport. For more information see: www.burson-marsteller.be

    Number of persons involved in the activities described in the box above

60

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
David O'LEARY 26/11/2014 24/11/2015
Cécile Louise NOURIGAT 06/11/2014 04/11/2015
David EARNSHAW 29/10/2014 27/10/2015
Anna TOBUR 26/11/2014 24/11/2015
Marta ZOLADZ 01/04/2015 30/03/2016
Elena Bertozzi 29/10/2014 27/10/2015
Agata Duczmal 12/06/2014 10/06/2015
Elise Coppenolle 29/10/2014 27/10/2015
Karen Massin 05/06/2014 03/06/2015
David Martin Ruiz 24/10/2014 22/10/2015
Caroline Vrancken 24/09/2014 22/09/2015
Julia Riss 01/08/2014 30/07/2015
Olivier de Matos 09/12/2014 05/12/2015
Suzanne Schols 04/07/2014 02/07/2015
Ludovica Gambone 06/11/2014 04/11/2015
Bruno Fierens 26/11/2014 24/11/2015
Dafni Vlastari 29/07/2014 25/07/2015
Dirk Jan Peereboom 02/10/2014 30/09/2015
Claudia Louati 19/03/2015 17/03/2016
Liliana Sofia Salvado Marcha 11/02/2015 28/01/2016
Deborah Cwajgenbaum 11/02/2015 28/01/2016
Maximo Miccinilli 05/11/2014 03/11/2015
Vasiliki-Martha Kaza 03/06/2014 28/05/2015
Daphne Cafritz 29/07/2014 25/07/2015
Maria Sendin-Valle 05/03/2015 03/03/2016
Thomas Kanga-Tona 29/07/2014 25/07/2015
Maria Bause 09/10/2014 07/10/2015
Sam Kynman 21/10/2014 17/10/2015
Rosalind Hunter 06/11/2014 04/11/2015
Lawrence McLaren 24/09/2014 22/09/2015
Chiara Gaudenzi-Morandi 09/10/2014 07/10/2015
Jennifer Carlot 21/11/2014 19/11/2015
Ornella Cosomati 29/05/2014 27/05/2015

    Fields of interest

  • Agriculture and Rural Development
  • Audiovisual and Media
  • Budget
  • Climate Action
  • Communication
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Development
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Energy
  • Enlargement
  • Enterprise
  • Environment
  • External Relations
  • Fisheries and Aquaculture
  • Food Safety
  • Foreign and Security Policy and Defence
  • General and Institutional Affairs
  • Home Affairs
  • Humanitarian Aid
  • Information Society
  • Internal Market
  • Justice and Fundamental Rights
  • Public Health
  • Regional Policy
  • Research and Technology
  • Sport
  • Taxation
  • Trade
  • Trans-European Networks
  • Transport
  • Youth

    Membership and affiliation

AmCham EU, BritCham, EPACA, Friends of Europe, Association Belges des Conseils en Relations Publiques (ABCPR), Center for European Policy (CEPS), European Policy Centre.

    Financial data

01/2013  -  12/2013

8,255,000 €

  • CHEMTURA CORPORATION www.chemtura.com/
  • ICL INDUSTRIAL PRODUCTS www.icl-ip.com/
  • EUROPEAN FIRE ACADEMY www.europeanfireacademy.com
  • TETRA PAK BELGIUM SA/NV www.tetrapak.com/
  • ALBEMARLE www.albemarle.com/
  • CHEMTURA www.chemtura.com
  • SAP AG www.sap.com
  • EURALARM www.euralarm.rg
  • SCA HYGIENE PRODUCTS www.sca.com
  • DANONE www.danone.com
  • AMGEN www.amgen.com
  • Sustainable Eel Group (SEG) www.sustainableeelgroup.com
  • ADECCO www.adecco.com
  • JOHNSON & JOHNSON www.jnj.com
  • Supporters Direct www.supporters-direct.org
  • Oxford PharmaGenesis™ Ltd www.pharmagenesis.com‎
  • REWE www.rewe.de/‎
  • Vaccines Europe www.vaccineseurope.eu/‎
  • Global Feedback Ltd www.feeding5k.org/‎
  • Marine Harvest www.marineharvest.com/
  • European Blind Union www.euroblind.org/
  • EU Mancozeb Task Force www.upleurope.com/.
  • European Golf Association https://www.ega-golf.ch
  • Novozymes www.novozymes.com/
  • BASF www.basf.com
  • MedTech www.medtecheurope.org/
  • EFPIA www.efpia.eu
  • Adidas www.adidas.com
  • Christie's www.christies.com
  • Society for Translational Oncology (STO) sto-online.org/
  • AFTON CHEMICAL www.aftonchemical.com/
  • Daikin industries ltd www.daikin.com
  • RTL Group http://www.rtl-group.com
  • Ennahdha http://www.ennahdha.tn
  • Smartmatic www.smartmatic.com
  • JAPAN CHEMICAL INDUSTRY ASSOC. http://www.jcia-net.or.jp
  • GENZYME www.genzyme.com/
  • THE UNIVERSITY OF PITTSBURGH MEDICAL CENTER www.upmc.com/
  • GRÜNENTHAL www.grunenthal.com/
  • CAMFIL FARR www.camfilfarr.com
  • GLOBAL ALLIANCE ON PROBIOTICS www.gap-probiotics.org
  • RISK PRINCIPALS www.riskprincipals.com
  • NOVO NORDISK www.novonordisk.com
  • Council of Europe Development Bank www.coebank.org
  • PFIZER www.pfizer.com
  • TRINITY www.trinitymfg.com
  • Mazda www.mazda.com/
  • Fire Safety Platform www.firesafetyplatform.org
  • EUROPEAN SMALL VOLUME CAR MANUFACTURERS ALLIANCE www.esca-online.eu/
  • ONCE www.once.es/
  • ASTRA ZENECA www.astrazeneca.com/
  • ALLIANCE FOR BEVERAGE CARTONS www.ace.be
  • EUROPEAN CHEMICAL INDUSTRY COUNCIL - CEFIC www.cefic.org
  • EUROPEAN PEAT AND GROWING MEDIA ASSOCIATION www.epagma.eu
  • 3M www.mmm.com
  • Westinghouse westinghouse.com
  • Biogen www.biogenidec.com/
  • FairSearch Europe http://www.fairsearcheurope.eu/
  • Samsung www.samsung.com
  • Merck KGaA http://www.merckgroup.com/en/index.html
  • ESIG - CEFIC Petrochemical Programme www.esig.org
  • PVCMed www.pvcmed.org
  • EUROPEAN PEAT AND GROWING MEDIA ASSOCIATION www.epagma.eu
  • EXXONMOBIL www.exxonmobil.com/
  • INITIATIVE FOR A COMPETITIVE ONLINE MARKETPLACE www.i-comp.org
  • BAYER SCHERING PHARMA AG www.bayer.com/
  • LUNDBECK A/S www.lundbeck.com
  • • BROMINE SCIENCE AND ENVIRONMENTAL FORUM www.bsef.com

477,000 €

0 €

Burson-Marsteller Brussels has tried to take a very responsible approach to its ETI registration. Outlined below are the details of the approach taken.

To determine our total turnover linked to lobbying the EU institutions we:

1.started with our total fee revenue from 2013
2.deducted all revenue generated by services completely unrelated to the EU institutions (e.g. Belgian public relations or international communications work) or which involved absolutely no contacts with any official or politician of an EU institution
3.deducted revenue generated by lobbying EU member state governments where it was distinctly identifiable as such (as we understand the Commission has said this is not covered by the register).
4. We have also excluded from our list of clients those for whom we have worked exclusively on EU competition cases, as the Commission has suggested a specific exclusion for them.

The resulting figure became our total lobbying revenue for the purposes of the register. In total our approach has excluded from registration some € 2.422 million (ie. approximately 23 per cent of revenue).

Given the absence of detailed rules from the European Commission, we have had to make judgments in many cases about what was and was not EU lobbying – especially when we do both EU lobbying and other kinds of work for the same client. Generally, we have imposed a very wide interpretation of what should be considered lobbying. If we were helping a client to engage with the EU institutions on an issue, we have generally counted all our efforts as lobbying (preparation, intelligence gathering, strategic advice, implementing contacts, designing advocacy advertising, etc) even if some aspects of the work could be excluded from registration based on informal guidance provided by the European Commission and/or Parliament. Consequently, we believe we have reported more revenue from lobbying than a strict interpretation of such guidance might require.

Since September 2013 B-M has introduced new clients into the register immediately once a contract is signed. We will continue to update the overall amount of turnover linked to representing interests to EU institutions each year, once accounts are finalised and submitted.



    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
EPACA