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Food Design competition aims to add a new twist to European grandmas’ baking recipes

11/03/2013 Food Design competition aims to add a new twist to European grandmas’ baking recipes

Professional designers, chefs and artists dedicated to food design are encouraged to take part in the first Grandma’s Design competition, which is part of a transnational project implemented during the European Year for Active Ageing and Solidarity between Generations 2012.

The competition aims to find new food design concepts inspired by the traditional baking recipes of 75 grandmothers from Belgium, Finland, Italy, The Netherlands and Turkey, who have been filmed and interviewed while preparing a baking recipe that is of particular interest because of its heritage, “couleur locale”, tradition or specific story.

The videos can be viewed here, and include delicious recipes such as the “Ricotta and wild cherry tart” by grandma Oretta (Italy); a “Spiced coffee cake” baked by Terttu (Finland); the "Flemish waffles" of Goedele (Belgium); a "Ginger bread" suggested by Nel (The Netherlands) and the "Yogurt dessert" presented by grandma Lale (Turkey).

To participate in this competition, creative design and food professionals need to choose the one recipe, grandma or (baking) story that inspires them to create a new food design concept or product.

Participation is free of charge and the competition deadline is 29 March, 2013.

To register and find all information about the competition visit grandmasdesign.com/designer

Grandma’s Design is an invitation to connect with heritage and different cultural identities through food culture. It is also an invitation to revisit Europe’s baking heritage.

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