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At 65 French have the longest life expectancy in Europe: +18.7 years for men and +23.2 years for women.
Seniosphère, a European strategic and marketing consultancy specialized in the baby boomers and senior market, has conducted the study "Ageing well, the French way" among 453 men and women aged 50+ and investigated French seniors’ motivations, priorities and what they are doing to age well and in good health in their everyday lives.
French aged 50 years and plus are taking more than ever care of themselves, but their priorities are not always where one would imagine. Directed by the LH21 Institute, the Seniosphère study was first undertaken in 2008 and revealed that a good diet was the first tool to stay in good health. Now, in the 2012 edition, French seniors and baby boomers reveal a new trend: family and socialization are the keys to ageing, followed by a good diet, cultual activities and physical exercise.
According to the research, to remain in good health taking prescribed medication and paying attention to diet is no longer sufficient - it’s an overall sense of well-being which is determining the ability of French to age well.
Seniosphère has set up a community website called “Aidons Ensemble!” (Let's Help Together) intended to help the informal carers of a dependant person to organize care, find support in their daily tasks and create a network of support with relatives, friends or neighbors.