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New “Eat healthy, Move more” campaign in Luxembourg

01/02/2012
New “Eat healthy, Move more” campaign in Luxembourg © Ministry of Health of Luxembourg

"I eat healthily and get around, and you?"
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As part of the "Eat healthy, Move more" (“Gesond iessen, Méi bewegen") programme, the Ministry of Health of Luxembourg in collaboration with the Ministry for Family and Integration has launched a new campaign for the European Year of Active Ageing and Solidarity between Generations 2012. The new slogan "I eat healthily and get around, and you?" will appear on buses across the country from 23th January to 26th February. The campaign will be reinforced with a national advertisement on RTL Radio Lëtzebuerg.

This is one of the many actions that will be developed in Luxembourg throughout 2012 under the framework for the European Year for Active Ageing. On January 18th the Ministry for Family and Integration, in charge of developing this year, reported some the actions set to take place throughout the year to the media.

On February 27th the Luxemburg campaign will be officially launched during the event "Get involved".