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Do you speak ‘omni-channelling’?

09/04/2018 Do you speak ‘omni-channelling’?

The concept of ‘omni-channel management’ is gaining popularity in the private sector and increasingly in the public sector, as well as a small number of public employment services (PES).

It is an integrated way of thinking about people's relationships with organisations. It concerns customer interaction via ‘touch-points’ that do not pre-define different communication channels. Rather than working in parallel, communication channels are designed to provide a seamless and consolidated cross-channel experience.

Want to learn more? Download the paper on PES multi-channel strategy.

For a wide range of information on the organisation and services of PES in Europe, visit the PES Knowledge Centre.