Employment, Social Affairs & Inclusion

News 03/10/2012

Intergenerational Video Competition winner announced in Ireland

A video submitted by Marius Rados on behalf of Dublin-based community organisation CareLocal is the winner of the Intergenerational Video Competition launched in Ireland by the Centre for Ageing Research and Development (CARDI) and Age & Opportunity, in partnership with The Office for Older People, Department of Health, to celebrate the European Year 2012.

The video clip impressed the judges with its strong use of imagery to depict some of the misconceptions generations can have about each other. The short clip is part of a wider project which aims to promote respect and understanding between generations. The winner will receive a prize of 500 Euros and the video will be presented at an upcoming event ActiveAge2012 in Dublin, Nov 3rd.

Ronan Toomey, National Coordinator for the European Year in Ireland, congratulated the winner saying “The winning entry effectively involves young and old in highlighting the need to challenge perceptions held by different generations about each other. It provokes debate and helps to promote greater dialogue which is important in fostering supportive and understanding relations between generations.”

For Roger O’Sullivan, Director of CARDI, the author "uses striking visuals to convey the complexities involved in intergenerational relations. It shows how imagery can be used to stimulate debate and often conveys a greater sense of the issues involved in building a better society for all ages.”

“The video shows in a very clear way how misperceptions between generations can lead to needless fear and anxiety. Greater communication and contact between generations is something we should all foster”, remarks Ciarán McKinney, Director of Development at Age & Opportunity. 

The all-Ireland competition to celebrate the European Year for Active Ageing and Solidarity between Generations was open to third-level students and the voluntary and community sector and was also supported by the Office of the First Minister and Deputy First Minister and the Department of Culture, Arts and Leisure. Videos were judged on their creativity, originality and extent to which they explored issues about intergenerational relations.

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