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As the population in the EU continues to age, counteracting the resulting demographic forces is becoming increasingly important. Helping these people remain economically active has the potential to have important economic and social benefits, not only for the target group, but for society on the whole. The European Commission and OECD have joined forces to produce a brochure, which emphasises the importance of a shift in entrepreneurship policy within this demographic, to encourage it to become more active. In this context, it examines a range of different initiatives and schemes that could be implemented to promote business start-ups by older people.This brochure will be available online in English, German and French.