German tech company increases revenue in China thanks to IPR helpdesk
Lauterbach, world leader in debugging tools for mobile phones, successfully protected its intellectual property in China thanks to advice received through the EU-funded China IPR SME Helpdesk. Result: bump in revenue.
Three years after its arrival in China, the SME realised that its product, website and even its business cards had been copied and sold by someone else on the Chinese market.
Tom Meyer, the company’s General Manager in China, participated in a seminar organised by the China IPR SME Helpdesk.
He managed to get rid of 95 % of the copies by registering the logo, name and copyright for their product. “We probably invested the equivalent of € 2 700 and our return on investment, I would say, was increase of revenue by 20 or 25 %,” he explains.
The China IPR SME Helpdesk, set up by the European Commission, provides advice about IPR for European small firms doing business in China. All services are free and available in six European languages plus Chinese. The helpdesk directly advises hundreds of SMEs and gives information to some thousands more every year.
This could be you
Have you set your sights on the Chinese market? Turn to the EU for help and advice.