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Opportunities in Malta give Irish ‘positive economist’ reasons to be positive

September 2012

Susan Hayes

Only in her mid-twenties, Susan Hayes from Ireland has already built up an impressive reputation as a financial consultant and motivational speaker. Proud to be called the ‘positive economist’ for her optimism as well as her insights into how to generate value despite the financial crisis, she is managing director of the consultancy Hayes Culleton. EU assistance helped her to expand her business into Malta. 

Susan spotted an opportunity for her to market her consultancy services in Malta, where she sensed she could provide particular insights as an Irish-trained consultant, speaker and educator. Working as a consultant on the other side of Europe is easier said than done however. 

This is where the Enterprise Europe Network stepped in. The network, financed by the European Commission, brings together close to 600 business support organisations from more than 50 countries to help SMEs make full use of opportunities in Europe and beyond. The Dublin chamber of commerce - a member of the network - was only too happy to help Susan with her ambition of making new contacts in Malta.

The new contacts led to several training events and speaking engagements, including at the Bank of Valletta, the Malta Institute of Accountants and the University of Malta. Hayes Culleton is now a corporate affiliate of Finance Malta and Susan is regularly invited to give opinions in the Maltese press.

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