French family business launched in Eastern European markets
To boost their business, Paris-operated engineering company Westline contacted the Enterprise Europe Network, wishing to find a reliable partner to help in cross-border sales.
Westline, a family business founded by a Romanian couple, Rodica and Mircea Chiorean, employs 10 people. For this small company, assistance in entering new markets was greatly welcomed. The company asked the local Enterprise Europe Network branch for help in finding foreign distributors. The company already had a strong, globally attractive product - SmartDrive-S3, a hand-held device that operates motors and other moving parts in machines that assemble all kinds of goods from confectionery to cars. The product conserves energy and increases productivity, and is therefore an appealing innovation beyond borders.
The product immediately attracted the attention of its future distributor in Poland. The northern Polish branch of the Enterprise Europe Network found this partner for Westline through its business-matching database. Gryftec, a microprocessor systems engineering company, grasped the opportunity and is now the first Eastern European distributor to sell Westline's products.
"The Network delivered quick results, and we will continue to work with them as we grow our company," says Westline co-founder, Rodica Chiorean. The Enterprise Europe Network, financed by the European Commission, is a major helping hand for businesses, offering networking opportunities in 48 countries.