An entrepreneur with a mission – filling a gap in the service market
Kath Sutherland noticed the lack of quality services for disabled people on the job market, so she started a business of her own to provide those services.
Disabled herself, Sutherland knew in practice what kind of practical assistance would be needed. Now her own company, START (Ability), works with several organisations, together providing practical assistance for people who have been socially excluded, helping them find jobs, start businesses, access leisure facilities etc.
Sutherland is grateful for advice given to her at the Disabled Entrepreneurs' Network when she launched her enterprise. She got invaluable financial and technological help there. Like every entrepreneur, she has been tough, and says that for her, success means "finding alternative ways of overcoming the crisis".
Kath Sutherland featured among the entrepreneurs presented at European SME Week 2010. The campaign aims to provide information on the support that the EU and national, regional and local authorities are offering to micro, small and medium-sized businesses, as well as to promote entrepreneurship so that more people seriously consider becoming an entrepreneur. According to the latest Eurobarometer survey, 45% of Europeans would like to be entrepreneurs but only 10% are, making all support schemes and promotional efforts very much needed.