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TYROSAFE tyres, roads and safety video competition launched

The EU-funded TYROSAFE project is sponsoring an online video competition to raise awareness and highlight the importance of tyre/road interaction and safety. Participants in the ‘TyroSafe Video Competition’ will create a short video, maximum five minutes duration.

Red car on the road © Peter Gutierrez
Tyres on the road
© Peter Gutierrez

The question of where, when and how tyres come into contact with the road is the subject the European TYROSAFE project (Tyre-road-safety). A ‘Coordination Action’ funded by the European Commission’s Seventh Research Framework Programme, TYROSAFE was launched on 1 July 2008. Its main objectives are to raise awareness of tyre/road interactions and to coordinate and prepare for European harmonisation and optimisation of the assessment and management of tyre/road interaction parameters, ultimately increasing safety and supporting the greening of European road transport.

Greener and safer road transport

Safety is an obvious key issue for European transport. With tens of thousands of citizens still being killed on EU roads every year, more information is urgently needed on how properly constituted and maintained tyres can help to save lives on our roads.

Another major issue being tackled under EU’s ‘greening of transport’ priority is the reduction of road traffic noise and a big part of that is tyre/road noise. Optimal tyre/road interaction is also a crucial element in the reduction of fuel consumption and greenhouse gas emission.

Many people in the research community and among the general public remain unaware of the importance of tyre/road interaction in tackling these issues, and a great amount of research and communication remains to be done.

Video competition

The TYROSAFE video competition is meant to raise awareness and promote the project at road transport-related exhibitions, seminars and project events. A panel of expert judges from the road and tyre industry and the research community will decide on a winner. He or she, along with a partner or companion, will then receive a five-day, four-night all-expenses-paid return trip, with accommodation, to Brussels, Belgium, the heart of Europe, where they will receive their award at the international Transport Research Arena (TRA) 2010 Conference.

Participation in the competition is open worldwide. All participants of any age are eligible, although young researchers are especially encouraged to submit entries. The competition will be run in collaboration with the YEAR 2010 competition, also to see its award presentation during the TRA 2010 conference in Brussels. The deadline video competition entries is 26 February 2010.