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* WIR Expert Group Curriculum Vitae

 
  *

Rosanna D'ANTONA

President & CEO, Edelman Europe

"Firstly, with research being such and important aspect of the PR business and with woman leading the way in our industry, priority needs to be given to understanding women in research and in the longer term, encouraging and promoting public relations in the region and worldwide; secondly, I truly believe that women have much more to offer in terms of intellectual power and representativeness"

 
 

Professional Background

  
 
July 1999 - present President & CEO, Edelman Europe
· Edelman is the largest independent PR agency in the world; sixth largest overall
· Oversees 12 offices in 9 countries, plus affiliates in 14 other EMEA countries
· New business development
· Defined region strategies
· Issues management for Edelman Europe and major clients
· Oversees various internal department: communications, affiliate relationships, human resources, financial management, MIS
· Involved in the acquisition of new offices
1991-1999General Manager, Edelman Italy S.r.l.
· Management of company: defining strategies, new business development, communications, affiliate relationships, human resources, financial management, MIS
· Coordinated and developed local office strategies within global framework
· Edelman Milan currently one of the top 5 PR agencies in Italy
1987 - 1991Founder of Gruppo D' S.r.l.
· General Manager of the agency
· Serviced clients: Unilever, Henkel, Nabisco, Nivea
1978-1987 Co-Founder, Mavellia PR (today MSL)
· Mavellia is a leading Italian PR agency
· Spent 10 years as partner and manager for business-to-business and corporate clients
· Serviced clients: Solvay, Dow Chemical, Nabisco Brands, Philips, Bulgari, Mattel, Swatch, Mauritius Tourist Office, Hotelplan, and Accor Hotel Group
1973-1977Account Director, Agenpress
ATA Belier Advertising, Milan, Italy
· Agenpress was the PR division of ATA Belier Advertising
· Provided communications counseling to clients like Johnny Walker, Association of Milk Producers, Italian food manufacturers association
· Areas of communications work included media relations, event coordination, press conference and briefing, writing news releases to trade and consumer press, presentations and publicity
1967-1972 Account Executive, Oliver Beckman, Inc., USA
· Provided support to senior management for client's communication plans
· Provided research for U.S. companies/organizations entering the Italian market
· Serviced clients: US Trade Center, the US Department of Agriculture, McGraw-Hill and Caterpillar.
Education · Degree in languages: English and French
· Focus of degree on economics, politics, literature and writing

Boston University, Massachusetts, USA (Date)
· Major in public relations
· Focus on communication processes and analysis
· Simulation/case histories
MembershipsStrata-Etan, Bruxelles, Belgium
· Member since: 2002 · Research group part of the European Commission Research Directorate-General research group for the increase of women in research in the private sector.

American Chamber of Commerce, Milan, Italy
· Member since: July 2001
· Member of the board of dibrrectors

Bellisario Foundation, Milan, Italy
· Member since: January 2001
· Strategic committee member with the responsibility of strategic planning and international coordination

W.I.N. - Women International Networking Conference, Milan, Italy
· Member since: 2000
· Member of the board of directors

FERPI, ( Association of PR professionals) Milan, Italy · Member since: 1970
· Vice president 1994/1997
· Italian representative to the European Public Relations Federation

Assorel, ( Association of PR agencies) Milan, Italy
· Member till: 1993
· Member of board of directors 1990/1993 representing Assorel within ICO
Speaker· 12 January 2002, Rome - Univerisity La Sapienza "Consulta Assorel Ferpi Education"
· 29 September 2001, Milan - "Women leading global change" W.I.N. Conference
· 26 October 2001, Rome - "Women Economy & Power" - Bellisario Foundation
· 2001, Milan - Round Table "Women in Business" organized by Ente Fiera of Milan for Cart.
InterestsCinema, theater, music, trekking, reading.

Published Articles		 List available upon request.
 
 

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