• Exploiting the website
A website can serve both as a communications tool in itself and a method of disseminating all the other material discussed in this guide. It allows access to key messages about the project and its results, tailorable to all your different audiences. It can and should be updated on a regular basis. Key elements for EU-funded projects include some form of project description, background on the partners, regular information on progress and, ideally, information for the media – an electronic press room with press releases, background information and pictures. Other suitable items could include a web version of any project newsletter – providing links to further information – and downloadable versions of any literature generated by the project.
Do not forget to publicise your website. Put the address on all print items, press releases, correspondence, etc.