• Dissemination strategy
Printed publications can be distributed to audiences drawn from mailing lists owned by project participants, or from specially prepared lists assembled with reference to industry directories, sectoral associations, chambers of commerce and other sources. Where appropriate, they can also be included as inserts into other mailings – such as prospectuses, proposals, invoices and invitations to events.
In addition, brochures and leaflets can be offered to site visitors, and to participants in meetings, conferences and exhibitions – including those organised by third parties.
Packaging and postage costs for dedicated mailings can quickly rise to substantial levels. On the other hand, documentation gathering dust in a storeroom serves no useful purpose. It is therefore important to define a dissemination strategy at the outset, and to make a best possible estimate of the total numbers of individual printed documents that will be required.