• Learn more about media relations

• Communicating science news
• Managing media relations

Contributing to the media is different from preparing scientific or commercial papers and presentations. Several resources available on the World Wide Web help to explain the differences and offer useful tips:

Communicating science news

• Practical advice for science communicators can be found at UK Science, Technology, Engineering and Medicine Public Relations Association (STEMPRA)
• The US National Association of Science Writers offers a guide for public information officers, scientists and physicians that explains the different media needs and how to communicate more effectively
• Communicating Science to the Public: A Handbook for Researcherscan be found on the Natural Sciences and Engineering Research Council of Canada website

Managing media relations

More useful information about how to manage media relations can be found at:

• RTD Info– The September 2002 edition the Research DG publication RTD info was devoted to discussion of the relationship between science and the media. It contains viewpoints and comments from the two sides
• SCIDEV(Science and Development Network) – SCIDEV.Net is a free-to-view website providing news, views and information on science and technology in the developing world. By registering (free), you can access its useful e-guide to science communication – which includes hints on dealing with the media, and gives contact details for relevant organisations, discussion groups and journalists.µ

	Why communicate via the mass media?
	Basic principles
	Produce an effective press release
	Organise a successful press conference
	Build good relationships with journalists
	How to get on TV
	Evaluate results
	Learn more about media relations