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Guide to successful communications
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With a view to enhancing the impact of research funded by the EU, and to foster dialogue and debate, the Seventh Framework Programme (FP7) grant agreement requires project participants to communicate and engage with actors beyond the research community. The relevant clauses in the grant agreement ( 22 kB) are shown here. Plans for these outreach activities should already be outlined at proposal stage. These plans are in turn taken into account during the evaluation process.

This website is intended to assist project coordinators and team leaders to generate an effective flow of information and publicity about the objectives and results of their work, the contributions made to European knowledge and scientific excellence, the value of collaboration on a Europe-wide scale, and the benefits to EU citizens in general. The content particularly addresses communications via the ‘mass media’ (TV, radio and the written press), the workings of which may be less familiar to scientific/academic partners. It also covers websites and other internally generated support such as print publications, CDs and video.

It outlines good practices that can be employed in:

Arrow Defining key messages;
Arrow Establishing target audiences;
Arrow Selecting the appropriate modes of communication;
Arrow Tailoring information to the intended outlets;
Arrow Building good relationships with the media;
Arrow Evaluating results;
Arrow Maximising the exposure of messages; and
Arrow Tapping useful Commission and other external resources.

As well as providing sound advice on how best to proceed, this site includes examples of successful approaches that have been used to date.

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Bibliography

 

 

Communicating EU Research & Innovation: A guide for project participants (October 2012)

(pdf icon 518 KB)

 

 

Presentation: October 2008

Communicating
EU Research

(pdf icon 3MB)

 

Communicating research for evidence-based policymaking a practical guide for researchers in Socio-economic sciences and humanities (2010)

Download the brochure:
pdf icon 1.4 MB

 

 

European Forum on Science Journalism: Barcelona, 3-4 December 2007

visit the conference website

 
Communicating European Research 2005 - cover image

Communicating European Research 2005

Proceedings of the Conference, now available as a book from Springer.

More details on the Springer site

 
Download the brochure: "A guide to successful communications"

Download the brochure::
"Communicating Science - a scientist's survival kit" -
pdf icon 2 MB

 
Download the brochure: "A guide to successful communications"

Download the brochure:
"A guide to successful communications" -
pdf icon 560 kb