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EPICA: European project for ice coring in Antarctica (climate change

EPICA is a long-term European deep ice-core drilling project on two sites in Antarctica to derive high-resolution records of climate and atmospheric composition through several glacial-interglacial cycles. The results will help draw up European climate policy. The project attracted much public interest and was relatively easy to ‘sell’ to the media. A major press visit was organised to Bremerhaven (DE) with the European Commission in February 2003, with presentations about EPICA and two other polar research projects on-board the research vessel Polarstern

Key communications lessons:

  • Take journalists to where the action is (expensive, but generates coverage)
  • Stick to facts when talking to journalists
  • Provide simple-to-use diagrams
  • Use any opportunity to plug your projects
  • Send out press releases concurrently with your partners to raise profile
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